A data profile of the people who buy, follow and care about Tabloid (newspaper format) in Italy — modelled from more than twelve digital signal sources. Tabloid (newspaper format) has an estimated audience of 8,538,320 people in Italy.
The average Tabloid (newspaper format) fan in Italy is 43.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), 3BMeteo, La Stampa, with strongest over-indexing on Message in a Bottle (film) (1.67× the country average).
Demographically, the Tabloid (newspaper format) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tabloid (newspaper format) fan in Italy is balanced, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Tabloid (newspaper format) profile in Italy.
53.2% are female, 46.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 43.1 |
| Estimated audience size | 8,538,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Tabloid (newspaper format) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 19.5% |
| Italy | 12.2% |
Where the Tabloid (newspaper format) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~900K | 1.47× | |
| 02 | Lombardy | ~2M | 1.41× | |
| 03 | Lazio | ~1.5M | 1.21× | |
| 04 | Calabria | ~300K | 1.15× | |
| 05 | Campania | ~1M | 1.14× | |
| 06 | Friuli-Venezia Giulia | ~200K | 1.07× | |
| 07 | Veneto | ~700K | 1.06× | |
| 08 | Sicilia | ~700K | 1.01× | |
| 09 | Tuscany | ~600K | 1.01× | |
| 10 | Aosta Valley | ~20K | 0.97× | |
| 11 | Emilia-Romagna | ~700K | 0.94× | |
| 12 | Abruzzo | ~200K | 0.94× | |
| 13 | Liguria | ~200K | 0.93× | |
| 14 | Marche | ~200K | 0.93× | |
| 15 | Molise | ~40K | 0.93× | |
| 16 | Piedmont | ~600K | 0.90× | |
| 17 | Sardinia | ~200K | 0.90× | |
| 18 | Trentino-Alto Adige/Südtirol | ~100K | 0.90× | |
| 19 | Umbria | ~100K | 0.88× | |
| 20 | Basilicata | ~70K | 0.87× |
The strongest cross-interests of the Tabloid (newspaper format) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Il Resto del Carlino | News | 2.53× | ||
| 02 | BolognaToday | News | 2.39× | ||
| 03 | Gazzetta del Sud | News | 2.01× | ||
| 04 | La Prealpina | News | 2.00× | ||
| 05 | La Nazione | News | 1.77× | ||
| 06 | Libero (newspaper) | News | 1.72× | ||
| 07 | Ciutat Vella | Travel & Leisure | 1.71× | ||
| 08 | 3BMeteo | News | 1.70× | ||
| 09 | Message in a Bottle (film) | Movies & TV | 1.67× | ||
| 10 | Solidarity | Politics & Society | 1.67× | ||
| 11 | il Post | News | 1.67× | ||
| 12 | Weather forecasting | Home & Garden | 1.63× | ||
| 13 | Massimo Ranieri | Movies & TV | 1.61× | ||
| 14 | Dagospia | News | 1.59× | ||
| 15 | Il Tempo | News | 1.54× | ||
| 16 | Leggo | News | 1.53× | ||
| 17 | La Stampa | News | 1.52× | ||
| 18 | Giorgia Meloni | Politics & Society | 1.52× | ||
| 19 | Social change | Politics & Society | 1.51× | ||
| 20 | Casa.it | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.23× | |
| Tradition | CONSERVATISM | 1.10× | |
| Need for Security | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Extroversion | THRILL | 0.78× | |
| Pet Ownership | JOY | 0.82× |
Tabloid (newspaper format) has an estimated audience of 8,538,320 people in Italy, concentrated in Lombardy and Lazio.
53.2% of Tabloid (newspaper format) fans are female, 46.8% are male, with an average age of 43.1 years.
Tabloid (newspaper format) fans show strongest brand affinity for Message in a Bottle (film) (1.67×), 3BMeteo (1.7×), and La Stampa (1.52×) over the country average.
Tabloid (newspaper format) fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Tabloid (newspaper format) itself, the audience over-indexes on 3BMeteo (1.7×), La Stampa (1.52×), Libero (newspaper) (1.72×), and Dagospia (1.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tabloid (newspaper format). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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