A data profile of the people who buy, follow and care about Il Tempo in Italy — modelled from more than twelve digital signal sources. Il Tempo has an estimated audience of 7,062,870 people in Italy.
The average Il Tempo fan in Italy is 43.2 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Sicilia.
Top brand affinities include Individualism, Nonprofit organization, Innovation, with strongest over-indexing on Individualism (4.69× the country average).
Demographically, the Il Tempo audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Il Tempo fan in Italy is more female, around 43.2 years old, with strong Individualism tendencies and a notable affinity for Individualism.
The key figures that characterise the Il Tempo profile in Italy.
58.6% are female, 41.4% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 43.2 |
| Estimated audience size | 7,062,870 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 27% | |
| 40-49 | 29% | |
| 50+ | 22% |
of the worldwide Il Tempo audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 92.5% |
| Sweden | 2.2% |
| Germany | 1.5% |
Where the Il Tempo audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~2M | 2.22× | |
| 02 | Abruzzo | ~200K | 1.42× | |
| 03 | Sardinia | ~300K | 1.40× | |
| 04 | Umbria | ~100K | 1.24× | |
| 05 | Marche | ~200K | 1.15× | |
| 06 | Friuli-Venezia Giulia | ~200K | 1.11× | |
| 07 | Tuscany | ~500K | 1.04× | |
| 08 | Emilia-Romagna | ~600K | 0.93× | |
| 09 | Lombardy | ~1M | 0.92× | |
| 10 | Veneto | ~500K | 0.92× | |
| 11 | Calabria | ~200K | 0.91× | |
| 12 | Molise | ~30K | 0.91× | |
| 13 | Sicilia | ~600K | 0.90× | |
| 14 | Liguria | ~200K | 0.90× | |
| 15 | Piedmont | ~500K | 0.87× | |
| 16 | Puglia | ~400K | 0.82× | |
| 17 | Basilicata | ~50K | 0.71× | |
| 18 | Campania | ~500K | 0.62× | |
| 19 | Trentino-Alto Adige/Südtirol | ~90K | 0.62× | |
| 20 | Aosta Valley | ~9K | 0.47× |
The strongest cross-interests of the Il Tempo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 4.69× | ||
| 02 | Sugar substitute | Food & Beverages | 2.99× | ||
| 03 | Traditional medicine | Health | 2.61× | ||
| 04 | Baking powder | Food & Beverages | 2.29× | ||
| 05 | Weather forecasting | Home & Garden | 2.24× | ||
| 06 | Nonprofit organization | Politics & Society | 1.97× | ||
| 07 | Rail transport | Travel & Leisure | 1.97× | ||
| 08 | Virtual reality | Technology & Electronics | 1.94× | ||
| 09 | Zoo | Kids & Family | 1.73× | ||
| 10 | Tradition | Politics & Society | 1.72× | ||
| 11 | Public transport | Cars & Mobility | 1.70× | ||
| 12 | Internet & Social Media | 1.69× | |||
| 13 | Charitable organization | Politics & Society | 1.69× | ||
| 14 | Innovation | Business & Career | 1.65× | ||
| 15 | Bologna F.C. 1909 | Sports | 1.64× | ||
| 16 | Hypermarket | Shopping | 1.60× | ||
| 17 | Veterinary medicine | Business & Career | 1.55× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.54× | ||
| 19 | Sustainable energy | Home & Garden | 1.53× | ||
| 20 | Renewable energy | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.38× | |
| Convenience Orientation | PREMIUM | 2.01× | |
| Tradition | CONSERVATISM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.64× | |
| Extroversion | THRILL | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× |
Il Tempo has an estimated audience of 7,062,870 people in Italy, concentrated in Lazio and Lombardy.
58.6% of Il Tempo fans are female, 41.4% are male, with an average age of 43.2 years.
Il Tempo fans show strongest brand affinity for Individualism (4.69×), Nonprofit organization (1.97×), and Innovation (1.65×) over the country average.
Il Tempo fans in Italy are most concentrated in Lazio (reach ~2M), Lombardy (reach ~1M), and Sicilia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Il Tempo itself, the audience over-indexes on Nonprofit organization (1.97×), Innovation (1.65×), Tradition (1.72×), and Weather forecasting (2.24×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Il Tempo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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