A data profile of the people who buy, follow and care about Reddit in Italy — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 5,591,729 people in Italy.
The average Reddit fan in Italy is 37.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Message in a Bottle (film), Database, Computers, with strongest over-indexing on Message in a Bottle (film) (2.14× the country average).
Demographically, the Reddit audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Individualism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Reddit fan in Italy is balanced, around 37.0 years old, with strong Individualism tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Reddit profile in Italy.
50.8% are female, 49.2% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.0 |
| Estimated audience size | 5,591,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Reddit audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
Where the Reddit audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~600K | 1.47× | |
| 02 | Lombardy | ~1.5M | 1.41× | |
| 03 | Veneto | ~500K | 1.37× | |
| 04 | Trentino-Alto Adige/Südtirol | ~100K | 1.34× | |
| 05 | Tuscany | ~400K | 1.22× | |
| 06 | Piedmont | ~400K | 1.18× | |
| 07 | Friuli-Venezia Giulia | ~100K | 1.16× | |
| 08 | Sardinia | ~200K | 1.08× | |
| 09 | Lazio | ~700K | 1.06× | |
| 10 | Campania | ~600K | 1.04× | |
| 11 | Abruzzo | ~100K | 0.94× | |
| 12 | Sicilia | ~400K | 0.93× | |
| 13 | Liguria | ~100K | 0.93× | |
| 14 | Umbria | ~70K | 0.90× | |
| 15 | Marche | ~100K | 0.86× | |
| 16 | Puglia | ~300K | 0.83× | |
| 17 | Calabria | ~100K | 0.71× | |
| 18 | Aosta Valley | ~8K | 0.62× | |
| 19 | Basilicata | ~30K | 0.59× | |
| 20 | Molise | ~10K | 0.52× |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Database | Technology & Electronics | 3.16× | ||
| 02 | Educational technology | Business & Career | 2.88× | ||
| 03 | Social change | Politics & Society | 2.37× | ||
| 04 | Message in a Bottle (film) | Movies & TV | 2.14× | ||
| 05 | Claude | Technology & Electronics | 2.03× | ||
| 06 | Finance | Business & Career | 2.02× | ||
| 07 | Wikipedia | Internet & Social Media | 2.02× | ||
| 08 | Breaking news | Movies & TV | 1.93× | ||
| 09 | Friendship | Kids & Family | 1.90× | ||
| 10 | Online newspaper | News | 1.89× | ||
| 11 | Video games | Games | 1.87× | ||
| 12 | Subito.it | Shopping | 1.76× | ||
| 13 | Austria | Travel & Leisure | 1.76× | ||
| 14 | Gemini | Technology & Electronics | 1.72× | ||
| 15 | Mobile game | Games | 1.71× | ||
| 16 | Computers | Technology & Electronics | 1.67× | ||
| 17 | Nature | Home & Garden | 1.59× | ||
| 18 | Volunteering | Politics & Society | 1.59× | ||
| 19 | Dagospia | News | 1.55× | ||
| 20 | Family | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.72× | |
| Community Orientation | OPEN | 1.65× | |
| Patriotism | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.87× | |
| Travelling | THRILL | 0.92× | |
| Indulgence | JOY | 1.00× |
Reddit has an estimated audience of 5,591,729 people in Italy, concentrated in Lombardy and Lazio.
50.8% of Reddit fans are female, 49.2% are male, with an average age of 37.0 years.
Reddit fans show strongest brand affinity for Message in a Bottle (film) (2.14×), Database (3.16×), and Computers (1.67×) over the country average.
Reddit fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~700K), and Emilia-Romagna (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Reddit itself, the audience over-indexes on Database (3.16×), Computers (1.67×), Video games (1.87×), and Nature (1.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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