Tradition Audience in Italy
Tradition has an estimated audience of 9,050,927 people in Italy. 65.4% are female, 34.6% are male, average age 42.2. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Message in a Bottle (film), Pope Francis, 3BMeteo, Conad, SuperEnalotto.
The average Tradition fan in Italy is 42.2 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Message in a Bottle (film), Pope Francis, 3BMeteo, with strongest over-indexing on Message in a Bottle (film) (2.49× the country average). Demographically, the Tradition audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Tradition fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 42.2 |
| Estimated audience size | 9,050,927 |
Audience persona
The typical Tradition fan in Italy is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Message in a Bottle (film).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,611,442 | 1.01× |
| Campania | 1,098,588 | 1.08× |
| Lazio | 1,078,111 | 0.97× |
| Emilia-Romagna | 1,046,858 | 1.42× |
| Sicilia | 941,642 | 1.2× |
| Veneto | 819,729 | 1.15× |
| Piedmont | 619,185 | 0.92× |
| Puglia | 616,059 | 0.99× |
| Tuscany | 552,401 | 0.92× |
| Liguria | 377,606 | 1.49× |
| Calabria | 294,078 | 1.06× |
| Marche | 246,084 | 1.09× |
| Sardinia | 218,710 | 0.86× |
| Trentino-Alto Adige/Südtirol | 202,510 | 1.18× |
| Abruzzo | 167,935 | 0.84× |
| Friuli-Venezia Giulia | 149,442 | 0.88× |
| Umbria | 73,923 | 0.5× |
| Basilicata | 55,466 | 0.67× |
| Molise | 29,454 | 0.69× |
| Aosta Valley | 24,836 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Message in a Bottle (film) | 2.49× | Movies & TV |
| Pope Francis | 2.21× | Politics & Society |
| 3BMeteo | 1.91× | News |
| Conad | 1.64× | Shopping |
| SuperEnalotto | 1.8× | Games |
| Consequence (rapper) | 1.91× | Music & Radio |
| Coop | 1.78× | Food & Beverages |
| Nazareth | 4.79× | Travel & Leisure |
| Sal da Vinci | 2.21× | Movies & TV |
| Judea | 5.17× | Travel & Leisure |
| Leggo | 1.59× | News |
| Bed | 1.59× | Home & Garden |
| Plant | 1.5× | Home & Garden |
| Culinary art | 1.91× | Arts & Culture |
| Massimo Ranieri | 2.31× | Movies & TV |
| Parent | 1.55× | Kids & Family |
| Ancient history | 1.95× | Politics & Society |
| Supermarket | 1.54× | Shopping |
| Roof | 1.74× | Home & Garden |
| Quotation | 1.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.31 |
| Patriotism | CONSERVATISM | 1.52 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Indulgence | JOY | 1.2 |
| Quality Awareness | PREMIUM | 1.15 |
| Spirituality | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
See Tradition audiences in other countries
More Politics & Society audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Tradition have in Italy?
Tradition has an estimated audience of 9,050,927 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Tradition fans?
65.4% of Tradition fans are female, 34.6% are male, with an average age of 42.2 years.
Which brands do Tradition fans like most?
Tradition fans show strongest brand affinity for Message in a Bottle (film) (2.49×), Pope Francis (2.21×), and 3BMeteo (1.91×) over the country average.
Where do Tradition fans live in Italy?
Tradition fans in Italy are most concentrated in Lombardy (reach 1,611,442), Campania (reach 1,098,588), and Lazio (reach 1,078,111). These three regions account for the largest share of the active audience.
What other brands do Tradition fans also like?
Beyond Tradition itself, the audience over-indexes on Pope Francis (2.21×), 3BMeteo (1.91×), Conad (1.64×), and SuperEnalotto (1.8×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.