Tradition Audience in Italy

Tradition has an estimated audience of 9,050,927 people in Italy. 65.4% are female, 34.6% are male, average age 42.2. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Message in a Bottle (film), Pope Francis, 3BMeteo, Conad, SuperEnalotto.

The average Tradition fan in Italy is 42.2 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Message in a Bottle (film), Pope Francis, 3BMeteo, with strongest over-indexing on Message in a Bottle (film) (2.49× the country average). Demographically, the Tradition audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Tradition fans

Demographic split for Tradition audience in Italy
MetricValue
Female65.4%
Male34.6%
Average age42.2
Estimated audience size9,050,927

Audience persona

The typical Tradition fan in Italy is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Message in a Bottle (film).

Top regions in Italy

Top regions ranked by reach for Tradition in Italy
RegionReachAffinity
Lombardy1,611,4421.01×
Campania1,098,5881.08×
Lazio1,078,1110.97×
Emilia-Romagna1,046,8581.42×
Sicilia941,6421.2×
Veneto819,7291.15×
Piedmont619,1850.92×
Puglia616,0590.99×
Tuscany552,4010.92×
Liguria377,6061.49×
Calabria294,0781.06×
Marche246,0841.09×
Sardinia218,7100.86×
Trentino-Alto Adige/Südtirol202,5101.18×
Abruzzo167,9350.84×
Friuli-Venezia Giulia149,4420.88×
Umbria73,9230.5×
Basilicata55,4660.67×
Molise29,4540.69×
Aosta Valley24,8361.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tradition audience
BrandAffinityCategory
Message in a Bottle (film)2.49×Movies & TV
Pope Francis2.21×Politics & Society
3BMeteo1.91×News
Conad1.64×Shopping
SuperEnalotto1.8×Games
Consequence (rapper)1.91×Music & Radio
Coop1.78×Food & Beverages
Nazareth4.79×Travel & Leisure
Sal da Vinci2.21×Movies & TV
Judea5.17×Travel & Leisure
Leggo1.59×News
Bed1.59×Home & Garden
Plant1.5×Home & Garden
Culinary art1.91×Arts & Culture
Massimo Ranieri2.31×Movies & TV
Parent1.55×Kids & Family
Ancient history1.95×Politics & Society
Supermarket1.54×Shopping
Roof1.74×Home & Garden
Quotation1.97×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tradition audience
TraitClusterScore
TraditionCONSERVATISM2.31
PatriotismCONSERVATISM1.52
LGBTQ+ IdentityOPEN1.32
IndulgenceJOY1.2
Quality AwarenessPREMIUM1.15
SpiritualityBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Tradition
CountryShare
United States22.4%
Japan6.2%
United Kingdom4.6%

See Tradition audiences in other countries

More Politics & Society audiences in Italy

Frequently asked questions

How many fans does Tradition have in Italy?

Tradition has an estimated audience of 9,050,927 people in Italy, concentrated in Lombardy and Campania.

What is the gender split and age of Tradition fans?

65.4% of Tradition fans are female, 34.6% are male, with an average age of 42.2 years.

Which brands do Tradition fans like most?

Tradition fans show strongest brand affinity for Message in a Bottle (film) (2.49×), Pope Francis (2.21×), and 3BMeteo (1.91×) over the country average.

Where do Tradition fans live in Italy?

Tradition fans in Italy are most concentrated in Lombardy (reach 1,611,442), Campania (reach 1,098,588), and Lazio (reach 1,078,111). These three regions account for the largest share of the active audience.

What other brands do Tradition fans also like?

Beyond Tradition itself, the audience over-indexes on Pope Francis (2.21×), 3BMeteo (1.91×), Conad (1.64×), and SuperEnalotto (1.8×) compared to the Italy average.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.