A data profile of the people who buy, follow and care about Tradition in Canada — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 3,722,625 people in Canada.
The average Tradition fan in Canada is 43.0 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Melania Trump, Individual, Save-On-Foods, with strongest over-indexing on Melania Trump (2.49× the country average).
Demographically, the Tradition audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Tradition fan in Canada is more female, around 43.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Melania Trump.
The key figures that characterise the Tradition profile in Canada.
63.3% are female, 36.7% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 43.0 |
| Estimated audience size | 3,722,625 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Tradition audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
Where the Tradition audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~3M | 3.16× | |
| 02 | British Columbia | ~600K | 0.99× | |
| 03 | Ontario | ~1.5M | 0.98× | |
| 04 | Manitoba | ~100K | 0.90× | |
| 05 | New Brunswick | ~80K | 0.88× | |
| 06 | Prince Edward Island | ~20K | 0.86× | |
| 07 | Alberta | ~400K | 0.85× | |
| 08 | Saskatchewan | ~100K | 0.83× | |
| 09 | Nova Scotia | ~90K | 0.77× | |
| 10 | Newfoundland and Labrador | ~40K | 0.76× |
The strongest cross-interests of the Tradition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nazareth | Travel & Leisure | 3.60× | ||
| 02 | Melania Trump | Politics & Society | 2.49× | ||
| 03 | Quotation | Business & Career | 2.36× | ||
| 04 | Modernity | Arts & Culture | 2.19× | ||
| 05 | Genetics | Kids & Family | 2.00× | ||
| 06 | Individual | Politics & Society | 1.93× | ||
| 07 | Soul | Health | 1.93× | ||
| 08 | Girl | Kids & Family | 1.78× | ||
| 09 | National Post | News | 1.74× | ||
| 10 | Giant Tiger | Shopping | 1.70× | ||
| 11 | Dish (food) | Food & Beverages | 1.70× | ||
| 12 | The Weather Network | Movies & TV | 1.66× | ||
| 13 | Color | Home & Garden | 1.64× | ||
| 14 | Social science | Business & Career | 1.63× | ||
| 15 | Culinary art | Arts & Culture | 1.63× | ||
| 16 | Save-On-Foods | Food & Beverages | 1.59× | ||
| 17 | Wikipedia | Internet & Social Media | 1.59× | ||
| 18 | Household | Home & Garden | 1.57× | ||
| 19 | HomeSense | Home & Garden | 1.57× | ||
| 20 | Therapy | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.62× | |
| Need for Security | CONSERVATISM | 1.45× | |
| Travelling | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.89× | |
| Family Orientation | CONSERVATISM | 1.03× |
Tradition has an estimated audience of 3,722,625 people in Canada, concentrated in Quebec and Ontario.
63.3% of Tradition fans are female, 36.7% are male, with an average age of 43.0 years.
Tradition fans show strongest brand affinity for Melania Trump (2.49×), Individual (1.93×), and Save-On-Foods (1.59×) over the country average.
Tradition fans in Canada are most concentrated in Quebec (reach ~3M), Ontario (reach ~1.5M), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Tradition itself, the audience over-indexes on Individual (1.93×), Save-On-Foods (1.59×), The Weather Network (1.66×), and Social science (1.63×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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