A data profile of the people who buy, follow and care about Girl in Canada — modelled from more than twelve digital signal sources. Girl has an estimated audience of 3,840,454 people in Canada.
Girl has an estimated audience of 3,840,454 people in Canada. 75.7% are female, 24.3% are male, average age 41.6. Top brand affinities: Non-alcoholic beverage, Reitmans, Tradition, Innovation, Tabloid (newspaper format).
Top brand affinities include Non-alcoholic beverage, Reitmans, Tradition, with strongest over-indexing on Non-alcoholic beverage (2.9× the country average).
Demographically, the Girl audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Tradition, Individualism.
The typical Girl fan in Canada is more female, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Girl profile in Canada.
75.7% are female, 24.3% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 41.6 |
| Estimated audience size | 3,840,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Girl audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
The strongest cross-interests of the Girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.90× | ||
| 02 | Goldie Hawn | Movies & TV | 2.78× | ||
| 03 | Mineral water | Food & Beverages | 2.53× | ||
| 04 | Tom Hardy | Movies & TV | 2.19× | ||
| 05 | Britney Spears | Music & Radio | 2.16× | ||
| 06 | Tabloid (newspaper format) | Literature | 1.96× | ||
| 07 | Bohemianism | Fashion & Accessoires | 1.88× | ||
| 08 | Virtual reality | Technology & Electronics | 1.81× | ||
| 09 | Tradition | Politics & Society | 1.78× | ||
| 10 | Reitmans | Fashion & Accessoires | 1.77× | ||
| 11 | Hypermarket | Shopping | 1.77× | ||
| 12 | Convenience store | Food & Beverages | 1.73× | ||
| 13 | Innovation | Business & Career | 1.72× | ||
| 14 | Microwave oven | Home & Garden | 1.71× | ||
| 15 | Tom Cruise | Movies & TV | 1.69× | ||
| 16 | Zoo | Kids & Family | 1.61× | ||
| 17 | Internet celebrity | Internet & Social Media | 1.58× | ||
| 18 | Cupcake | Food & Beverages | 1.56× | ||
| 19 | Rail transport | Travel & Leisure | 1.54× | ||
| 20 | Sustainable energy | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.78× | |
| Individualism | JOY | 1.52× | |
| Convenience Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.56× | |
| Pet Ownership | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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