Girl Audience in Germany
Girl has an estimated audience of 3,367,313 people in Germany. 72.5% are female, 27.5% are male, average age 38.6. Top brand affinities: ICloud, Western Union, Tagesschau, Satire, Dailymotion.
Top brand affinities include ICloud, Western Union, Tagesschau, with strongest over-indexing on ICloud (5.83× the country average). Demographically, the Girl audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Creativity, Extroversion.
Category: Kids & Family · Type: Topic
Demographics of Girl fans
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 38.6 |
| Estimated audience size | 3,367,313 |
Audience persona
The typical Girl fan in Germany is more female, around 38.6 years old, with strong Creativity tendencies and a notable affinity for ICloud.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ICloud | 5.83× | Technology & Electronics |
| Western Union | 4.63× | Business & Career |
| Tagesschau | 2.16× | Movies & TV |
| Satire | 4.86× | Literature |
| Dailymotion | 7.06× | Movies & TV |
| Pillow | 4.14× | Home & Garden |
| Pets | 1.57× | Pets & Animals |
| Pandora | 4.32× | Fashion & Accessoires |
| Fachhochschule | 6.06× | Business & Career |
| Headphones | 4.41× | Technology & Electronics |
| Real property | 3.67× | Home & Garden |
| Winona Ryder | 4.52× | Movies & TV |
| Country rap | 4.56× | Music & Radio |
| Casino | 4.19× | Games |
| Rossmann | 1.85× | Shopping |
| Leggings | 3.23× | Fashion & Accessoires |
| Kurdistan | 6.91× | Travel & Leisure |
| German television comedy | 4.01× | Movies & TV |
| Crochet | 2.8× | Home & Garden |
| Smallville | 6.44× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.32 |
| Extroversion | THRILL | 1.31 |
| Design Affinity | PREMIUM | 1.3 |
| Individualism | JOY | 1.26 |
| Pet Ownership | JOY | 1.25 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
See Girl audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.