Girl Audience in Germany

Girl logo

Girl has an estimated audience of 3,367,313 people in Germany. 72.5% are female, 27.5% are male, average age 38.6. Top brand affinities: Edelbrock, Shabby Fabrics, Hussain Hakem, HijabChic Official, Mohamed Hassan (volleyball).

Top brand affinities include Edelbrock, Shabby Fabrics, Hussain Hakem, with strongest over-indexing on Edelbrock (7.15× the country average). Demographically, the Girl audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Creativity, Extroversion.

Category: Kids & Family · Type: Topic

Demographics of Girl fans

Demographic split for Girl audience in Germany
MetricValue
Female72.5%
Male27.5%
Average age38.6
Estimated audience size3,367,313

Audience persona

The typical Girl fan in Germany is more female, around 38.6 years old, with strong Creativity tendencies and a notable affinity for Edelbrock.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Girl audience
BrandAffinityCategory
Edelbrock7.15×Cars & Mobility
Shabby Fabrics7.15×Home & Garden
Hussain Hakem6.73×Sports
HijabChic Official6.68×Shopping
Mohamed Hassan (volleyball)6.18×Sports
Hogeschool-Universiteit Brussel6.1×Business & Career
Euphonium6.04×Music & Radio
JFK Medical Center (Atlantis, Florida)5.88×
Preacher (comics)5.73×Literature
Hasan Minhaj5.67×Movies & TV
Pakho Chau5.44×Music & Radio
Huck (magazine)5.35×Internet & Social Media
Molly Hatchet5.25×Music & Radio
fatherson4.93×Music & Radio
Kurt Weill4.92×Music & Radio
Chorzów4.89×Travel & Leisure
Fat-tailed sheep4.63×Pets & Animals
Himachal Pradesh University4.63×Business & Career
Information sensitivity4.59×Technology & Electronics
Oswego, New York4.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Girl audience
TraitClusterScore
CreativityOPEN1.32
ExtroversionTHRILL1.31
Design AffinityPREMIUM1.3
IndividualismJOY1.26
Pet OwnershipJOY1.25
Sports ActivityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Girl
CountryShare
United States20.8%
Japan8.8%
Italy6.0%

See Girl audiences in other countries

More Kids & Family audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.