A data profile of the people who buy, follow and care about Girl in Germany — modelled from more than twelve digital signal sources. Girl has an estimated audience of 3,367,313 people in Germany.
Girl has an estimated audience of 3,367,313 people in Germany. 72.5% are female, 27.5% are male, average age 38.6. Top brand affinities: Kitchen, Pillow, Deichmann, Volunteering, TK Maxx.
Top brand affinities include Kitchen, Pillow, Deichmann, with strongest over-indexing on Kitchen (2.16× the country average).
Demographically, the Girl audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical Girl fan in Germany is more female, around 38.6 years old, with strong Spirituality tendencies and a notable affinity for Kitchen.
The key figures that characterise the Girl profile in Germany.
72.5% are female, 27.5% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 38.6 |
| Estimated audience size | 3,367,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide Girl audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
The strongest cross-interests of the Girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pillow | Home & Garden | 3.52× | ||
| 02 | Diaper | Kids & Family | 3.37× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 3.29× | ||
| 04 | Pandora | Fashion & Accessoires | 3.23× | ||
| 05 | Volunteering | Politics & Society | 2.38× | ||
| 06 | Crochet | Home & Garden | 2.33× | ||
| 07 | Robert Redford | Movies & TV | 2.27× | ||
| 08 | Mother's Day | Kids & Family | 2.22× | ||
| 09 | CHIO Aachen | Sports | 2.21× | ||
| 10 | Kitchen | Home & Garden | 2.16× | ||
| 11 | Trousers | Fashion & Accessoires | 1.97× | ||
| 12 | French Bulldog | Pets & Animals | 1.96× | ||
| 13 | Knitting | Home & Garden | 1.88× | ||
| 14 | Deichmann | Shopping | 1.75× | ||
| 15 | TK Maxx | Shopping | 1.68× | ||
| 16 | Happiness | Health | 1.65× | ||
| 17 | Primark | Shopping | 1.65× | ||
| 18 | Religion | Business & Career | 1.63× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.59× | ||
| 20 | Toys | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.80× | |
| Extroversion | THRILL | 1.60× | |
| Individualism | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.86× | |
| Sports Activity | POWER | 0.87× | |
| Career Orientation | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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