A data profile of the people who buy, follow and care about Girl in Brazil — modelled from more than twelve digital signal sources. Girl has an estimated audience of 8,070,463 people in Brazil.
Girl has an estimated audience of 8,070,463 people in Brazil. 84.0% are female, 16.0% are male, average age 37.2. Top brand affinities: Shopping malls, Medicine, Hip hop music, Beauty salons, Personal care.
Top brand affinities include Shopping malls, Medicine, Hip hop music, with strongest over-indexing on Shopping malls (1.87× the country average).
Demographically, the Girl audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Creativity, Tradition.
The typical Girl fan in Brazil is more female, around 37.2 years old, with strong Creativity tendencies and a notable affinity for Shopping malls.
The key figures that characterise the Girl profile in Brazil.
84.0% are female, 16.0% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 84.0% |
| Male | 16.0% |
| Average age | 37.2 |
| Estimated audience size | 8,070,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Girl audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
The strongest cross-interests of the Girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hip hop music | Music & Radio | 2.04× | ||
| 02 | Shopping malls | Shopping | 1.87× | ||
| 03 | Soul music | Music & Radio | 1.87× | ||
| 04 | Medicine | Business & Career | 1.85× | ||
| 05 | Lingerie | Fashion & Accessoires | 1.77× | ||
| 06 | Beauty salons | Beauty & Wellness | 1.74× | ||
| 07 | Fragrances | Beauty & Wellness | 1.69× | ||
| 08 | Hotmart | Shopping | 1.69× | ||
| 09 | Sewing | Home & Garden | 1.69× | ||
| 10 | Jazz music | Music & Radio | 1.68× | ||
| 11 | Furniture | Home & Garden | 1.62× | ||
| 12 | Boutiques | Fashion & Accessoires | 1.62× | ||
| 13 | Arezzo | Travel & Leisure | 1.61× | ||
| 14 | College | Business & Career | 1.61× | ||
| 15 | Hypermarket | Shopping | 1.61× | ||
| 16 | Personal care | Health | 1.58× | ||
| 17 | Casas Bahia | Shopping | 1.57× | ||
| 18 | Action movies | Movies & TV | 1.55× | ||
| 19 | Toys | Games | 1.53× | ||
| 20 | Candy | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.62× | |
| Tradition | CONSERVATISM | 1.56× | |
| Individualism | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Risk Appetite | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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