A data profile of the people who buy, follow and care about Casas Bahia in Brazil — modelled from more than twelve digital signal sources. Casas Bahia has an estimated audience of 17,301,193 people in Brazil.
The average Casas Bahia fan in Brazil is 40.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include PCI Concursos, Lojas Americanas, BTS, with strongest over-indexing on PCI Concursos (1.62× the country average).
Demographically, the Casas Bahia audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Casas Bahia fan in Brazil is more female, around 40.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for PCI Concursos.
The key figures that characterise the Casas Bahia profile in Brazil.
66.2% are female, 33.8% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 40.0 |
| Estimated audience size | 17,301,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Casas Bahia audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 92.7% |
| United States | 2.1% |
| Portugal | 1.4% |
Where the Casas Bahia audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~3.5M | 2.07× | |
| 02 | Tocantins | ~200K | 1.72× | |
| 03 | Espírito Santo | ~600K | 1.66× | |
| 04 | Bahia | ~1.5M | 1.39× | |
| 05 | Mato Grosso do Sul | ~300K | 1.38× | |
| 06 | São Paulo | ~6M | 1.35× | |
| 07 | Minas Gerais | ~2M | 1.24× | |
| 08 | Piauí | ~300K | 1.20× | |
| 09 | Sergipe | ~200K | 1.18× | |
| 10 | Pernambuco | ~900K | 1.17× | |
| 11 | Rio Grande do Norte | ~300K | 1.10× | |
| 12 | Federal District | ~300K | 1.09× | |
| 13 | Alagoas | ~300K | 1.08× | |
| 14 | Goiás | ~700K | 1.01× | |
| 15 | Maranhão | ~400K | 0.97× | |
| 16 | Pará | ~500K | 0.95× | |
| 17 | Ceará | ~700K | 0.90× | |
| 18 | Paraíba | ~300K | 0.88× | |
| 19 | Paraná | ~900K | 0.83× | |
| 20 | Mato Grosso | ~300K | 0.81× | |
| 21 | Santa Catarina | ~600K | 0.71× | |
| 22 | Amazonas | ~200K | 0.69× | |
| 23 | Rio Grande do Sul | ~500K | 0.50× | |
| 24 | Acre | ~20K | 0.33× | |
| 25 | Amapá | ~20K | 0.33× | |
| 26 | Rondônia | ~40K | 0.30× | |
| 27 | Roraima | ~10K | 0.26× |
The strongest cross-interests of the Casas Bahia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 1.71× | ||
| 02 | Corpo Saudável | Topic | 1.64× | ||
| 03 | PCI Concursos | Shopping | 1.62× | ||
| 04 | Lojas Americanas | Shopping | 1.62× | ||
| 05 | Makeup Tutorials | Beauty & Wellness | 1.61× | ||
| 06 | Smile | Beauty & Wellness | 1.60× | ||
| 07 | Tooth | Health | 1.57× | ||
| 08 | Girl | Kids & Family | 1.57× | ||
| 09 | Cake decorating | Food & Beverages | 1.57× | ||
| 10 | Tooth brushing | Health | 1.55× | ||
| 11 | Fun | Movies & TV | 1.53× | ||
| 12 | Eye shadow | Beauty & Wellness | 1.53× | ||
| 13 | Cupcake | Food & Beverages | 1.52× | ||
| 14 | Pastry | Food & Beverages | 1.52× | ||
| 15 | Cookie | Food & Beverages | 1.52× | ||
| 16 | Lip | Beauty & Wellness | 1.52× | ||
| 17 | Eye liner | Beauty & Wellness | 1.52× | ||
| 18 | Short story | Literature | 1.51× | ||
| 19 | Lipstick | Beauty & Wellness | 1.51× | ||
| 20 | Mascara | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.12× | |
| Quality Awareness | PREMIUM | 1.11× | |
| Design Affinity | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.76× | |
| Risk Appetite | THRILL | 0.77× | |
| Spirituality | BALANCE | 0.78× |
Casas Bahia's target market in Brazil covers an estimated 17,301,193 people, concentrated in São Paulo and Rio de Janeiro.
66.2% of the Casas Bahia audience are female, 33.8% are male, with an average age of 40.0 years.
Casas Bahia fans show strongest brand affinity for PCI Concursos (1.62×), Lojas Americanas (1.62×), and BTS (1.71×) over the country average.
Casas Bahia fans in Brazil are most concentrated in São Paulo (reach ~6M), Rio de Janeiro (reach ~3.5M), and Minas Gerais (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Casas Bahia itself, the audience over-indexes on Lojas Americanas (1.62×), BTS (1.71×), Tooth (1.57×), and Cupcake (1.52×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Casas Bahia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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