A data profile of the people who buy, follow and care about Tooth in Brazil — modelled from more than twelve digital signal sources. Tooth has an estimated audience of 9,385,565 people in Brazil.
Tooth has an estimated audience of 9,385,565 people in Brazil. 70.4% are female, 29.6% are male, average age 40.9. Top brand affinities: Instagram, Toothbrush, Tooth brushing, Country music, Rock music.
Top brand affinities include Instagram, Toothbrush, Tooth brushing, with strongest over-indexing on Instagram (2.1× the country average).
Demographically, the Tooth audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Tooth fan in Brazil is more female, around 40.9 years old, with strong Creativity tendencies and a notable affinity for Instagram.
The key figures that characterise the Tooth profile in Brazil.
70.4% are female, 29.6% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 40.9 |
| Estimated audience size | 9,385,565 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Tooth audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.3% |
| Brazil | 9.1% |
| Japan | 6.3% |
The strongest cross-interests of the Tooth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toothbrush | Beauty & Wellness | 5.16× | ||
| 02 | Tooth brushing | Health | 4.00× | ||
| 03 | Toothpaste | Beauty & Wellness | 3.90× | ||
| 04 | Country music | Music & Radio | 2.13× | ||
| 05 | Internet & Social Media | 2.10× | |||
| 06 | Rock music | Music & Radio | 2.09× | ||
| 07 | Medicine | Business & Career | 1.99× | ||
| 08 | Riachuelo | Shopping | 1.97× | ||
| 09 | Pop music | Music & Radio | 1.95× | ||
| 10 | Shopping malls | Shopping | 1.90× | ||
| 11 | Hip hop music | Music & Radio | 1.85× | ||
| 12 | Soul music | Music & Radio | 1.73× | ||
| 13 | Magazine Luiza | Shopping | 1.65× | ||
| 14 | Fragrances | Beauty & Wellness | 1.64× | ||
| 15 | Jazz music | Music & Radio | 1.59× | ||
| 16 | Casas Bahia | Shopping | 1.57× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.56× | ||
| 18 | Entrepreneurship | Business & Career | 1.55× | ||
| 19 | Furniture | Home & Garden | 1.55× | ||
| 20 | Electronic music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.41× | |
| Indulgence | JOY | 1.37× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tooth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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