Tooth Audience in Brazil
Tooth has an estimated audience of 9,385,565 people in Brazil. 70.4% are female, 29.6% are male, average age 40.9. Top brand affinities: Tooth brushing, Toothbrush, Electrolux, Toothpaste, Real property.
Top brand affinities include Tooth brushing, Toothbrush, Electrolux, with strongest over-indexing on Tooth brushing (3.34× the country average). Demographically, the Tooth audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Creativity.
Category: Health · Type: Topic
Demographics of Tooth fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 40.9 |
| Estimated audience size | 9,385,565 |
Audience persona
The typical Tooth fan in Brazil is more female, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Tooth brushing.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tooth brushing | 3.34× | Health |
| Toothbrush | 3.98× | Beauty & Wellness |
| Electrolux | 2.07× | Home & Garden |
| Toothpaste | 2.86× | Beauty & Wellness |
| Real property | 1.64× | Home & Garden |
| PCI Concursos | 1.71× | Shopping |
| Sport Club do Recife | 1.59× | Sports |
| Telegram | 1.79× | Internet & Social Media |
| Havaianas | 1.95× | Fashion & Accessoires |
| Lojas Americanas | 1.67× | Shopping |
| JusBrasil | 1.74× | Internet & Social Media |
| Oral-B | 3.98× | Beauty & Wellness |
| TripAdvisor | 1.81× | Travel & Leisure |
| Dentistry | 1.6× | Business & Career |
| Bikini | 1.52× | Fashion & Accessoires |
| Spanish language | 1.7× | Politics & Society |
| InfoJobs | 1.78× | Business & Career |
| Xiaomi | 1.75× | Technology & Electronics |
| CVC Viagens | 1.74× | Travel & Leisure |
| Steam | 1.57× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.14 |
| Creativity | OPEN | 1.06 |
| Indulgence | JOY | 0.99 |
| Tradition | CONSERVATISM | 0.94 |
| Quality Awareness | PREMIUM | 0.92 |
| Healthy Lifestyle | BALANCE | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Brazil | 9.1% |
| Japan | 6.3% |
See Tooth audiences in other countries
More Health audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Tooth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.