Rascasse Audience Intelligence

Tooth Audience in United States

A data profile of the people who buy, follow and care about Tooth in United States — modelled from more than twelve digital signal sources. Tooth has an estimated audience of 17,914,899 people in United States.

#1300among Topic in United States#75in Health

The average Tooth fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Dentistry, Diaper bag, with strongest over-indexing on Planet Fitness (2.27× the country average).

Demographically, the Tooth audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tooth fan in United States is more female, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Planet Fitness.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tooth profile in United States.

Audience size
17.9M
in United States
Gender
60.0%♀
40.0% male
Age
40.5
average years
Country rank
#1892
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tooth fans

60.0% are female, 40.0% are male, average age 40.5.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Tooth audience in United States
MetricValue
Female60.0%
Male40.0%
Average age40.5
Estimated audience size17,914,899
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Tooth audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Tooth audience comes from United States.

Worldwide audience distribution share by country for Tooth
CountryShare
United States17.3%
Brazil9.1%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tooth audience in United States is strongest.

Fig. 05

Top regions by affinity

Tooth fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~100K1.17×
02New Jersey~500K1.15×
03Texas~1.5M1.13×
04Utah~200K1.13×
05California~2M1.12×
06Oregon~200K1.11×
07Indiana~300K1.07×
08Kentucky~200K1.07×
09Mississippi~200K1.06×
10Alaska~40K1.06×
11Maryland~300K1.05×
12Louisiana~200K1.05×
13Washington~400K1.04×
14Arkansas~200K1.04×
15New Mexico~90K1.04×
16Nebraska~90K1.04×
17New York~1M1.03×
18Georgia~600K1.03×
19Massachusetts~400K1.03×
20Oklahoma~200K1.03×
21Illinois~600K1.02×
22Missouri~300K1.02×
23Idaho~90K1.02×
24Delaware~50K1.02×
25Pennsylvania~600K1.01×
26Ohio~600K1.01×
27Virginia~400K1.00×
28Arizona~400K1.00×
29Connecticut~200K1.00×
30Maine~60K1.00×
31North Carolina~500K0.99×
32Minnesota~300K0.99×
33Alabama~200K0.99×
34Kansas~100K0.99×
35Michigan~500K0.98×
36Wisconsin~300K0.98×
37South Dakota~40K0.98×
38North Dakota~40K0.98×
39Florida~1M0.96×
40Tennessee~300K0.96×
41Hawaii~70K0.96×
42South Carolina~300K0.95×
43Nevada~200K0.94×
44New Hampshire~70K0.94×
45Rhode Island~50K0.94×
46Iowa~100K0.92×
47Montana~40K0.90×
48Colorado~200K0.88×
49Vermont~30K0.88×
50Washington, District of Columbia~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Tooth, United States
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tooth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tooth audience
#·InterestCategoryAffinity×
01Crest (toothpaste)Beauty & Wellness7.88×
02Crazy, Stupid, Love.Movies & TV5.54×
03Tooth brushingHealth5.19×
04Electric toothbrushHealth4.93×
05ToothbrushBeauty & Wellness4.29×
06ToothpasteBeauty & Wellness3.98×
07PonytailFashion & Accessoires3.35×
08DentistryBusiness & Career2.85×
09Diaper bagKids & Family2.75×
10HormoneHealth2.38×
11ClinicHealth2.37×
12Planet FitnessSports2.27×
13KeratinBeauty & Wellness2.03×
14MetaphysicsBusiness & Career1.95×
15Made in USABusiness & Career1.87×
16Ace HardwareHome & Garden1.79×
17GeneticsKids & Family1.70×
18PharmacyBusiness & Career1.61×
19Bass guitarMusic & Radio1.57×
20Real propertyHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tooth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tooth audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.29×
Need for SecurityCONSERVATISM1.29×
IndulgenceJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tooth audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
MindfulnessBALANCE0.92×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tooth have in United States?

Tooth has an estimated audience of 17,914,899 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tooth fans?

60.0% of Tooth fans are female, 40.0% are male, with an average age of 40.5 years.

03

Which brands do Tooth fans like most?

Tooth fans show strongest brand affinity for Planet Fitness (2.27×), Dentistry (2.85×), and Diaper bag (2.75×) over the country average.

04

Where do Tooth fans live in United States?

Tooth fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Tooth fans also like?

Beyond Tooth itself, the audience over-indexes on Dentistry (2.85×), Diaper bag (2.75×), Toothbrush (4.29×), and Crest (toothpaste) (7.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Tooth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tooth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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