Tooth Audience in United States

Tooth logo

Tooth has an estimated audience of 17,914,899 people in United States. 60.0% are female, 40.0% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Nebraska Cornhuskers football, Jesse Plemons, Kendra Scott, JDSU, Queens College, City University of New York.

The average Tooth fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska Cornhuskers football, Jesse Plemons, Kendra Scott, with strongest over-indexing on Nebraska Cornhuskers football (3.54× the country average). Demographically, the Tooth audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Tooth fans

Demographic split for Tooth audience in United States
MetricValue
Female60.0%
Male40.0%
Average age40.5
Estimated audience size17,914,899

Audience persona

The typical Tooth fan in United States is more female, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Tooth in United States
RegionReachAffinity
California2,337,8391.19×
Texas1,707,0091.11×
Florida1,288,7271.06×
New York1,108,9151.11×
Pennsylvania629,0691.04×
Illinois623,4271.04×
Georgia580,2171.05×
Ohio550,0821×
North Carolina534,7500.99×
New Jersey531,7011.17×
Michigan472,9291.01×
Virginia442,2211.01×
Washington397,5191.11×
Arizona382,6821.05×
Massachusetts381,6811.08×
Tennessee353,5370.98×
Maryland339,8281.1×
Indiana336,1471.03×
Missouri310,2941.07×
Minnesota261,7611.02×
South Carolina254,4800.94×
Colorado252,1960.89×
Wisconsin252,1230.94×
Louisiana250,2171.08×
Alabama246,0970.98×
Oregon231,5791.13×
Kentucky230,0301.02×
Oklahoma200,9291.01×
Connecticut192,2651.07×
Utah186,6051.16×
Nevada163,2670.94×
Mississippi153,3941.04×
Arkansas148,8521.01×
Kansas141,7101×
Iowa135,8130.92×
West Virginia102,2811.23×
New Mexico91,0851.01×
Idaho90,8541.01×
Nebraska87,2400.97×
Hawaii76,4780.99×
New Hampshire63,4080.9×
Maine61,5780.96×
Rhode Island51,1520.9×
Washington, District of Columbia50,3650.94×
Montana41,5230.84×
Delaware40,9500.83×
Alaska39,8561.04×
South Dakota33,8750.82×
North Dakota29,3180.8×
Vermont21,7250.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tooth audience
BrandAffinityCategory
Nebraska Cornhuskers football3.54×Sports
Jesse Plemons2.73×Movies & TV
Kendra Scott2.09×Fashion & Accessoires
JDSU2.07×Business & Career
Queens College, City University of New York4.91×Business & Career
Charlamagne Tha God5.88×Movies & TV
Nipsey Hussle3.37×Music & Radio
Jaws2.94×Movies & TV
Urban horticulture1.87×Home & Garden
Grammarly2.12×Business & Career
Noodle (Gorillaz)1.56×Music & Radio
Kento Yamazaki4.66×Movies & TV
Vicky Kaushal5.73×Movies & TV
Horror punk4.38×Music & Radio
Home staging1.98×Home & Garden
Halsey, Oregon3.09×Travel & Leisure
Cleveland Clinic2.01×Health
Glossier1.87×Beauty & Wellness
Hayward, California3.78×Travel & Leisure
The Rain5.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tooth audience
TraitClusterScore
ExtroversionTHRILL1.25
Family OrientationCONSERVATISM1.22
Price SensitivityPREMIUM1.16
IndulgenceJOY1.09
Social Media UsageJOY1.05
TravellingTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Tooth
CountryShare
United States17.3%
Brazil9.1%
Japan6.3%

See Tooth audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Tooth have in United States?

Tooth has an estimated audience of 17,914,899 people in United States, concentrated in California and Texas.

What is the gender split and age of Tooth fans?

60.0% of Tooth fans are female, 40.0% are male, with an average age of 40.5 years.

Which brands do Tooth fans like most?

Tooth fans show strongest brand affinity for Nebraska Cornhuskers football (3.54×), Jesse Plemons (2.73×), and Kendra Scott (2.09×) over the country average.

Where do Tooth fans live in United States?

Tooth fans in United States are most concentrated in California (reach 2,337,839), Texas (reach 1,707,009), and Florida (reach 1,288,727). These three regions account for the largest share of the active audience.

What other brands do Tooth fans also like?

Beyond Tooth itself, the audience over-indexes on Jesse Plemons (2.73×), Kendra Scott (2.09×), JDSU (2.07×), and Queens College, City University of New York (4.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tooth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.