Toothpaste Audience in United States

Toothpaste logo

Toothpaste has an estimated audience of 8,440,663 people in United States. 57.9% are female, 42.1% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Tooth brushing, Tooth, Toothbrush, Nature, Walgreens.

The average Toothpaste fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tooth brushing, Tooth, Toothbrush, with strongest over-indexing on Tooth brushing (7.64× the country average). Demographically, the Toothpaste audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Teeth

Demographics of Toothpaste fans

Demographic split for Toothpaste audience in United States
MetricValue
Female57.9%
Male42.1%
Average age38.5
Estimated audience size8,440,663

Audience persona

The typical Toothpaste fan in United States is more female, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Tooth brushing.

Top regions in United States

Top regions ranked by reach for Toothpaste in United States
RegionReachAffinity
California1,196,2181.29×
Texas957,6631.32×
Florida653,2711.14×
New York582,6681.24×
Georgia319,9781.23×
Illinois303,1541.08×
Pennsylvania276,0950.97×
North Carolina269,2651.06×
Virginia250,0391.22×
Ohio246,4060.95×
New Jersey230,8481.08×
Michigan214,9580.97×
Arizona185,1511.07×
Maryland181,6511.25×
Tennessee179,8061.06×
Washington178,6141.05×
Indiana160,7741.04×
Massachusetts157,8150.95×
Louisiana136,1231.25×
Alabama135,2791.15×
Missouri131,6650.97×
South Carolina130,2711.03×
Colorado120,2280.9×
Minnesota120,1660.99×
Oklahoma107,9511.15×
Oregon107,0581.11×
Wisconsin106,0440.84×
Kentucky104,1330.98×
Nevada94,4391.16×
Mississippi88,6291.27×
Connecticut80,6690.95×
Kansas75,5711.14×
Arkansas73,1521.05×
Utah70,5460.93×
Iowa67,9960.98×
New Mexico43,6971.03×
Nebraska42,5311×
Idaho36,0850.85×
West Virginia33,8870.86×
Hawaii31,9580.88×
Washington, District of Columbia25,6001.01×
New Hampshire25,4060.76×
Rhode Island22,1040.82×
Maine20,6340.68×
Delaware20,2300.87×
Montana16,4660.7×
South Dakota16,0780.82×
North Dakota15,5690.9×
Alaska12,4910.69×
Vermont8,9190.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toothpaste audience
BrandAffinityCategory
Tooth brushing7.64×Health
Tooth3.98×Health
Toothbrush5.13×Beauty & Wellness
Nature1.5×Home & Garden
Walgreens1.89×Shopping
Dollar General1.85×Shopping
Invisalign7.28×Health
Colgate10.88×Beauty & Wellness
Aldi1.78×Shopping
Mouthwash7.22×Health
LabCorp2.66×Health
Sodium bicarbonate8.73×Health
New-adult fiction4.66×Literature
Hobby Lobby1.58×Home & Garden
Hair follicle2.3×Beauty & Wellness
Concurrent Versions System1.65×Technology & Electronics
Google Drive1.56×Technology & Electronics
Grandparent1.85×Kids & Family
Human hair growth2.35×Health
Tooth enamel9.49×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toothpaste audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
Price SensitivityPREMIUM1.4
IndulgenceJOY1.32
Convenience OrientationPREMIUM1.28
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Toothpaste
CountryShare
United States14.6%
Brazil8.1%
Japan6.4%

See Toothpaste audiences in other countries

More Teeth audiences in United States

Frequently asked questions

How many fans does Toothpaste have in United States?

Toothpaste has an estimated audience of 8,440,663 people in United States, concentrated in California and Texas.

What is the gender split and age of Toothpaste fans?

57.9% of Toothpaste fans are female, 42.1% are male, with an average age of 38.5 years.

Which brands do Toothpaste fans like most?

Toothpaste fans show strongest brand affinity for Tooth brushing (7.64×), Tooth (3.98×), and Toothbrush (5.13×) over the country average.

Where do Toothpaste fans live in United States?

Toothpaste fans in United States are most concentrated in California (reach 1,196,218), Texas (reach 957,663), and Florida (reach 653,271). These three regions account for the largest share of the active audience.

What other brands do Toothpaste fans also like?

Beyond Toothpaste itself, the audience over-indexes on Tooth (3.98×), Toothbrush (5.13×), Nature (1.5×), and Walgreens (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toothpaste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.