Rascasse Audience Intelligence

Toothbrush Audience in United States

A data profile of the people who buy, follow and care about Toothbrush in United States — modelled from more than twelve digital signal sources. Toothbrush has an estimated audience of 8,777,700 people in United States.

#1among Teeth in United States#2550among Topic in United States#100in Beauty & Wellness

The average Toothbrush fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Electric toothbrush, Tooth brushing, Dental plaque, with strongest over-indexing on Electric toothbrush (16.04× the country average).

Demographically, the Toothbrush audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toothbrush fan in United States is more female, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for Electric toothbrush.

Category: Beauty & Wellness · Type: Topic · Subtype: Teeth

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toothbrush profile in United States.

Audience size
8.8M
in United States
Gender
59.2%♀
40.8% male
Age
38.0
average years
Country rank
#4060
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toothbrush fans

59.2% are female, 40.8% are male, average age 38.0.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Toothbrush audience in United States
MetricValue
Female59.2%
Male40.8%
Average age38.0
Estimated audience size8,777,700
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Toothbrush audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3920%
40-4918%
50+17%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Toothbrush audience comes from United States.

Worldwide audience distribution share by country for Toothbrush
CountryShare
United States16.8%
Brazil8.8%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toothbrush audience in United States is strongest.

Fig. 05

Top regions by affinity

Toothbrush fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~100K1.42×
02California~1M1.20×
03Texas~900K1.20×
04Louisiana~100K1.15×
05New York~600K1.13×
06Indiana~200K1.11×
07Florida~700K1.10×
08New Jersey~200K1.10×
09Utah~90K1.10×
10Illinois~300K1.09×
11Georgia~300K1.07×
12Arizona~200K1.07×
13Maryland~200K1.07×
14Hawaii~40K1.07×
15Michigan~200K1.05×
16Massachusetts~200K1.05×
17Virginia~200K1.04×
18Oklahoma~100K1.04×
19North Dakota~20K1.03×
20Washington~200K1.02×
21Connecticut~90K1.02×
22Nebraska~40K1.02×
23North Carolina~300K1.01×
24South Carolina~100K1.01×
25Mississippi~70K1.01×
26New Mexico~40K1.01×
27Kentucky~100K1.00×
28Kansas~70K1.00×
29Pennsylvania~300K0.99×
30Nevada~80K0.99×
31Alabama~100K0.98×
32Rhode Island~30K0.98×
33Ohio~300K0.97×
34Minnesota~100K0.96×
35Vermont~10K0.96×
36Missouri~100K0.95×
37Iowa~70K0.95×
38West Virginia~40K0.95×
39Washington, District of Columbia~30K0.95×
40Tennessee~200K0.94×
41Wisconsin~100K0.94×
42Oregon~90K0.94×
43New Hampshire~30K0.94×
44Delaware~20K0.94×
45South Dakota~20K0.94×
46Alaska~20K0.93×
47Montana~20K0.90×
48Colorado~100K0.88×
49Maine~30K0.88×
50Idaho~40K0.86×
Fig. 06

Affinity by region

Affinity by region — Toothbrush, United States
0.86×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toothbrush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toothbrush audience
#·InterestCategoryAffinity×
01Electric toothbrushHealth16.04×
02Dental plaqueHealth12.54×
03Dental technicianHealth10.95×
04Tooth brushingHealth10.54×
05ListerineBeauty & Wellness10.26×
06InvisalignHealth9.11×
07MouthwashHealth7.55×
08ToothpasteBeauty & Wellness5.14×
09ToothHealth4.29×
10BacteriaHealth3.64×
11LabCorpHealth2.23×
12WalgreensShopping1.81×
13Lindsey GrahamPolitics & Society1.68×
14Google DriveTechnology & Electronics1.64×
15Concurrent Versions SystemTechnology & Electronics1.64×
16Kohl'sShopping1.55×
17RedditInternet & Social Media1.54×
18Right Now (Na Na Na)Topic1.52×
19Sam's ClubShopping1.51×
20SleepHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toothbrush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toothbrush audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.54×
Price SensitivityPREMIUM1.35×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toothbrush audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Risk AppetiteTHRILL0.93×
Urban LifestyleOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toothbrush have in United States?

Toothbrush has an estimated audience of 8,777,700 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toothbrush fans?

59.2% of Toothbrush fans are female, 40.8% are male, with an average age of 38.0 years.

03

Which brands do Toothbrush fans like most?

Toothbrush fans show strongest brand affinity for Electric toothbrush (16.04×), Tooth brushing (10.54×), and Dental plaque (12.54×) over the country average.

04

Where do Toothbrush fans live in United States?

Toothbrush fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Toothbrush fans also like?

Beyond Toothbrush itself, the audience over-indexes on Tooth brushing (10.54×), Dental plaque (12.54×), Tooth (4.29×), and Invisalign (9.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toothbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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