Toothbrush Audience in United States

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Toothbrush has an estimated audience of 8,777,700 people in United States. 59.2% are female, 40.8% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Electric toothbrush, Tooth brushing, Dental plaque, Tooth, Invisalign.

The average Toothbrush fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electric toothbrush, Tooth brushing, Dental plaque, with strongest over-indexing on Electric toothbrush (16.04× the country average). Demographically, the Toothbrush audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Teeth

Demographics of Toothbrush fans

Demographic split for Toothbrush audience in United States
MetricValue
Female59.2%
Male40.8%
Average age38.0
Estimated audience size8,777,700

Audience persona

The typical Toothbrush fan in United States is more female, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for Electric toothbrush.

Top regions in United States

Top regions ranked by reach for Toothbrush in United States
RegionReachAffinity
California1,218,6211.26×
Texas971,0711.29×
Florida671,7871.13×
New York588,1961.2×
Illinois335,8941.15×
Georgia301,2821.11×
Pennsylvania299,0241.01×
North Carolina279,9961.06×
Ohio263,9210.98×
New Jersey255,7161.15×
Michigan249,0981.09×
Virginia231,5261.08×
Arizona195,8751.09×
Massachusetts186,4011.08×
Indiana185,5121.16×
Washington185,1511.05×
Tennessee167,5920.95×
Maryland162,6091.08×
South Carolina136,8671.04×
Missouri136,4390.96×
Louisiana131,7891.16×
Colorado124,7880.9×
Wisconsin124,2560.94×
Minnesota122,9120.98×
Alabama120,3410.98×
Kentucky110,9131.01×
Arkansas107,0971.48×
Oklahoma103,6641.06×
Oregon94,0030.93×
Connecticut90,6081.03×
Utah88,5291.13×
Nevada85,4401.01×
Mississippi70,3220.97×
Kansas69,4811×
Iowa67,1100.93×
Nebraska43,9061×
New Mexico43,5600.99×
Hawaii40,1741.06×
West Virginia35,7930.88×
Idaho34,8000.79×
New Hampshire30,0910.87×
Rhode Island25,9310.93×
Maine24,5270.78×
Washington, District of Columbia23,8780.91×
Delaware20,9410.86×
Montana17,7200.73×
North Dakota16,5440.92×
South Dakota16,3660.81×
Alaska12,7770.68×
Vermont11,5000.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toothbrush audience
BrandAffinityCategory
Electric toothbrush16.04×Health
Tooth brushing10.54×Health
Dental plaque12.54×Health
Tooth4.29×Health
Invisalign9.11×Health
Bacteria3.64×Health
Toothpaste5.14×Beauty & Wellness
Mouthwash7.55×Health
Walgreens1.81×Shopping
Dental technician10.95×Health
Listerine10.26×Beauty & Wellness
Kohl's1.55×Shopping
Google Drive1.64×Technology & Electronics
Reddit1.54×Internet & Social Media
Concurrent Versions System1.64×Technology & Electronics
LabCorp2.23×Health
Right Now (Na Na Na)1.52×
Sleep1.5×Health
Dentistry1.91×Business & Career
Colgate8.35×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toothbrush audience
TraitClusterScore
Need for SecurityCONSERVATISM1.45
Family OrientationCONSERVATISM1.42
ExtroversionTHRILL1.31
IndulgenceJOY1.27
Price SensitivityPREMIUM1.25
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Toothbrush
CountryShare
United States16.8%
Brazil8.8%
Japan6.0%

See Toothbrush audiences in other countries

More Teeth audiences in United States

Frequently asked questions

How many fans does Toothbrush have in United States?

Toothbrush has an estimated audience of 8,777,700 people in United States, concentrated in California and Texas.

What is the gender split and age of Toothbrush fans?

59.2% of Toothbrush fans are female, 40.8% are male, with an average age of 38.0 years.

Which brands do Toothbrush fans like most?

Toothbrush fans show strongest brand affinity for Electric toothbrush (16.04×), Tooth brushing (10.54×), and Dental plaque (12.54×) over the country average.

Where do Toothbrush fans live in United States?

Toothbrush fans in United States are most concentrated in California (reach 1,218,621), Texas (reach 971,071), and Florida (reach 671,787). These three regions account for the largest share of the active audience.

What other brands do Toothbrush fans also like?

Beyond Toothbrush itself, the audience over-indexes on Tooth brushing (10.54×), Dental plaque (12.54×), Tooth (4.29×), and Invisalign (9.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toothbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.