Rascasse Audience Intelligence

Bacteria Audience in United States

A data profile of the people who buy, follow and care about Bacteria in United States — modelled from more than twelve digital signal sources. Bacteria has an estimated audience of 20,506,830 people in United States.

#1093among Topic in United States#59in Health

The average Bacteria fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Microwave oven, Organic food, with strongest over-indexing on Genetics (1.95× the country average).

Demographically, the Bacteria audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bacteria fan in United States is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Genetics.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bacteria profile in United States.

Audience size
20.5M
in United States
Gender
67.8%♀
32.2% male
Age
43.6
average years
Country rank
#1595
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bacteria fans

67.8% are female, 32.2% are male, average age 43.6.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Bacteria audience in United States
MetricValue
Female67.8%
Male32.2%
Average age43.6
Estimated audience size20,506,830
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Bacteria audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4925%
50+30%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Bacteria audience comes from United States.

Worldwide audience distribution share by country for Bacteria
CountryShare
United States19.4%
Taiwan6.1%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bacteria audience in United States is strongest.

Fig. 05

Top regions by affinity

Bacteria fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1M1.65×
02North Carolina~1M1.57×
03Texas~2.5M1.39×
04Mississippi~200K1.39×
05Virginia~700K1.37×
06Florida~1.5M1.21×
07North Dakota~50K1.18×
08Nebraska~100K1.15×
09New Mexico~100K1.15×
10Louisiana~300K1.14×
11Kentucky~300K1.13×
12California~2.5M1.09×
13Indiana~400K1.07×
14Hawaii~90K1.05×
15Pennsylvania~700K1.04×
16Washington~400K1.03×
17South Carolina~300K1.03×
18Alabama~300K1.03×
19Kansas~200K1.03×
20South Dakota~50K1.02×
21Arkansas~200K1.01×
22Idaho~100K0.99×
23Alaska~40K0.99×
24Tennessee~400K0.96×
25West Virginia~90K0.96×
26Utah~200K0.95×
27New Jersey~500K0.94×
28Arizona~400K0.94×
29Illinois~600K0.93×
30Massachusetts~400K0.93×
31Missouri~300K0.93×
32Oregon~200K0.93×
33Oklahoma~200K0.93×
34Maryland~300K0.92×
35Montana~50K0.92×
36Ohio~600K0.91×
37Minnesota~300K0.91×
38New Hampshire~70K0.91×
39Maine~70K0.91×
40Connecticut~200K0.90×
41Nevada~200K0.89×
42Michigan~500K0.88×
43New York~1M0.85×
44Wisconsin~300K0.84×
45Iowa~100K0.83×
46Delaware~50K0.83×
47Rhode Island~50K0.82×
48Colorado~300K0.78×
49Vermont~30K0.78×
50Washington, District of Columbia~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Bacteria, United States
0.77×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bacteria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bacteria audience
#·InterestCategoryAffinity×
01Gut floraHealth5.57×
02Air purifierHome & Garden4.50×
03ToothbrushBeauty & Wellness3.64×
04HormoneHealth2.69×
05Microwave ovenHome & Garden2.36×
06Human gastrointestinal tractHealth2.29×
07Non-alcoholic beverageFood & Beverages2.21×
08Sustainable energyHome & Garden2.17×
09Washing machineHome & Garden2.17×
10GeneticsKids & Family1.95×
11Made in USABusiness & Career1.94×
12Renewable energyBusiness & Career1.84×
13PharmacyBusiness & Career1.77×
14Ace HardwareHome & Garden1.64×
15KitchenwareHome & Garden1.63×
16Discount storesShopping1.62×
17Stress (biology)Health1.62×
18InnovationBusiness & Career1.62×
19Real propertyHome & Garden1.56×
20Organic foodFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bacteria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bacteria audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.40×
Convenience OrientationPREMIUM1.36×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bacteria audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bacteria have in United States?

Bacteria has an estimated audience of 20,506,830 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bacteria fans?

67.8% of Bacteria fans are female, 32.2% are male, with an average age of 43.6 years.

03

Which brands do Bacteria fans like most?

Bacteria fans show strongest brand affinity for Genetics (1.95×), Microwave oven (2.36×), and Organic food (1.51×) over the country average.

04

Where do Bacteria fans live in United States?

Bacteria fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Bacteria fans also like?

Beyond Bacteria itself, the audience over-indexes on Microwave oven (2.36×), Organic food (1.51×), Air purifier (4.5×), and Toothbrush (3.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Bacteria audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bacteria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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