A data profile of the people who buy, follow and care about Bacteria in United Kingdom — modelled from more than twelve digital signal sources. Bacteria has an estimated audience of 4,104,581 people in United Kingdom.
The average Bacteria fan in United Kingdom is 46.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Water pollution, Toothbrush, with strongest over-indexing on Wikipedia (2.71× the country average).
Demographically, the Bacteria audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bacteria fan in United Kingdom is more female, around 46.0 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Bacteria profile in United Kingdom.
68.2% are female, 31.8% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 46.0 |
| Estimated audience size | 4,104,581 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Bacteria audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.4% |
| Taiwan | 6.1% |
| Italy | 4.8% |
Where the Bacteria audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.43× | |
| 02 | Yorkshire and the Humber | ~400K | 1.30× | |
| 03 | Wales | ~300K | 1.27× | |
| 04 | South East | ~600K | 1.13× | |
| 05 | Scotland | ~400K | 1.04× | |
| 06 | North East | ~200K | 1.03× | |
| 07 | East of England | ~400K | 0.97× | |
| 08 | South West | ~300K | 0.91× | |
| 09 | Northern Ireland | ~100K | 0.88× | |
| 10 | England | ~3M | 0.81× | |
| 11 | East Midlands | ~200K | 0.81× | |
| 12 | North West | ~200K | 0.55× |
The strongest cross-interests of the Bacteria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water pollution | Politics & Society | 10.75× | ||
| 02 | Gut flora | Health | 9.74× | ||
| 03 | Toothbrush | Beauty & Wellness | 5.15× | ||
| 04 | Air purifier | Home & Garden | 3.78× | ||
| 05 | Hormone | Health | 3.41× | ||
| 06 | Wikipedia | Internet & Social Media | 2.71× | ||
| 07 | Refrigerator | Home & Garden | 2.42× | ||
| 08 | Mother's Day | Kids & Family | 2.39× | ||
| 09 | Risk management | Business & Career | 2.37× | ||
| 10 | Volunteering | Politics & Society | 2.25× | ||
| 11 | Esso | Cars & Mobility | 2.15× | ||
| 12 | Hobby | Home & Garden | 1.84× | ||
| 13 | Organic food | Food & Beverages | 1.78× | ||
| 14 | Royal Mail | Business & Career | 1.75× | ||
| 15 | Local news | News | 1.72× | ||
| 16 | Politics | Politics & Society | 1.66× | ||
| 17 | Internet & Social Media | 1.66× | |||
| 18 | Aldi | Shopping | 1.64× | ||
| 19 | William Hill (bookmaker) | Games | 1.54× | ||
| 20 | Distilled beverage | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.59× | |
| Convenience Orientation | PREMIUM | 1.56× | |
| Sustainability | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.72× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.82× |
Bacteria has an estimated audience of 4,104,581 people in United Kingdom, concentrated in England and South East.
68.2% of Bacteria fans are female, 31.8% are male, with an average age of 46.0 years.
Bacteria fans show strongest brand affinity for Wikipedia (2.71×), Water pollution (10.75×), and Toothbrush (5.15×) over the country average.
Bacteria fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bacteria itself, the audience over-indexes on Water pollution (10.75×), Toothbrush (5.15×), Hobby (1.84×), and Volunteering (2.25×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bacteria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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