Royal Mail Audience in United Kingdom
Royal Mail has an estimated audience of 11,725,223 people in United Kingdom. 64.2% are female, 35.8% are male, average age 47.1. Top regions: England, North West, South East. Top brand affinities: Waterstones, Companies House, Grandparent, Shower, Employment website.
The average Royal Mail fan in United Kingdom is 47.1 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Waterstones, Companies House, Grandparent, with strongest over-indexing on Waterstones (1.71× the country average). Demographically, the Royal Mail audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Royal Mail fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 47.1 |
| Estimated audience size | 11,725,223 |
Audience persona
The typical Royal Mail fan in United Kingdom is more female, around 47.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Waterstones.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,793,918 | 0.87× |
| North West | 1,587,929 | 1.27× |
| South East | 1,582,147 | 1× |
| Greater London | 1,536,015 | 1.01× |
| East of England | 1,171,966 | 1.09× |
| Scotland | 1,131,210 | 1.07× |
| South West | 1,042,369 | 1.08× |
| East Midlands | 960,563 | 1.16× |
| Yorkshire and the Humber | 749,578 | 0.8× |
| Wales | 654,749 | 0.98× |
| Northern Ireland | 387,820 | 1.08× |
| North East | 383,114 | 0.84× |
| West Midlands | 376,079 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Waterstones | 1.71× | Literature |
| Companies House | 1.57× | Politics & Society |
| Grandparent | 1.59× | Kids & Family |
| Shower | 1.9× | Beauty & Wellness |
| Employment website | 2.28× | Business & Career |
| Moonpig | 1.51× | Home & Garden |
| Part-time | 2.96× | Business & Career |
| Job hunting | 1.67× | Business & Career |
| Labrador Retriever | 1.74× | Pets & Animals |
| Limescale | 5.87× | Home & Garden |
| Dog harness | 1.53× | Pets & Animals |
| Martin Lewis | 1.65× | Movies & TV |
| Papyrus | 1.56× | Politics & Society |
| Specsavers | 1.52× | Shopping |
| Crochet | 1.62× | Home & Garden |
| J. D. Williams | 1.68× | Shopping |
| Temporary work | 2.43× | Business & Career |
| Rod Stewart | 1.54× | Music & Radio |
| Old age | 1.83× | Politics & Society |
| U.K. | 1.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.53 |
| Family Orientation | CONSERVATISM | 1.5 |
| Quality Awareness | PREMIUM | 1.24 |
| Need for Security | CONSERVATISM | 1.17 |
| Price Sensitivity | PREMIUM | 1.15 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 80.5% |
| China | 5.5% |
| United States | 1.4% |
See Royal Mail audiences in other countries
More Business & Career audiences in United Kingdom
- Barcaffe (19,248,449)
- John Lewis (department store) (18,584,414)
- Gimme! Coffee (18,054,054)
- Aldi (17,402,911)
- Tesco (17,080,413)
Frequently asked questions
How many fans does Royal Mail have in United Kingdom?
Royal Mail has an estimated audience of 11,725,223 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Royal Mail fans?
64.2% of Royal Mail fans are female, 35.8% are male, with an average age of 47.1 years.
Which brands do Royal Mail fans like most?
Royal Mail fans show strongest brand affinity for Waterstones (1.71×), Companies House (1.57×), and Grandparent (1.59×) over the country average.
Where do Royal Mail fans live in United Kingdom?
Royal Mail fans in United Kingdom are most concentrated in England (reach 8,793,918), North West (reach 1,587,929), and South East (reach 1,582,147). These three regions account for the largest share of the active audience.
What other brands do Royal Mail fans also like?
Beyond Royal Mail itself, the audience over-indexes on Companies House (1.57×), Grandparent (1.59×), Shower (1.9×), and Employment website (2.28×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Royal Mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.