A data profile of the people who buy, follow and care about Companies House in United Kingdom — modelled from more than twelve digital signal sources. Companies House has an estimated audience of 12,573,609 people in United Kingdom.
The average Companies House fan in United Kingdom is 44.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Breaking news, Biometrics, Energy, with strongest over-indexing on Breaking news (2.85× the country average).
Demographically, the Companies House audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Companies House fan in United Kingdom is balanced, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Breaking news.
The key figures that characterise the Companies House profile in United Kingdom.
46.6% are female, 53.4% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 44.1 |
| Estimated audience size | 12,573,609 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Companies House audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 94.1% |
| Germany | 1.0% |
| United States | 0.8% |
Where the Companies House audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1.5M | 1.40× | |
| 02 | West Midlands | ~700K | 1.34× | |
| 03 | South East | ~2M | 1.15× | |
| 04 | Wales | ~800K | 1.10× | |
| 05 | England | ~9M | 1.08× | |
| 06 | North East | ~500K | 1.08× | |
| 07 | Scotland | ~1M | 0.95× | |
| 08 | Northern Ireland | ~300K | 0.87× | |
| 09 | East Midlands | ~700K | 0.84× | |
| 10 | South West | ~800K | 0.83× | |
| 11 | East of England | ~900K | 0.80× | |
| 12 | North West | ~700K | 0.56× |
The strongest cross-interests of the Companies House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biometrics | Business & Career | 36.81× | ||
| 02 | Vehicle leasing | Cars & Mobility | 6.96× | ||
| 03 | Home insurance | Business & Career | 5.36× | ||
| 04 | Travel insurance | Travel & Leisure | 3.87× | ||
| 05 | Risk management | Business & Career | 2.87× | ||
| 06 | Breaking news | Movies & TV | 2.85× | ||
| 07 | Esso | Cars & Mobility | 2.82× | ||
| 08 | Life insurance | Business & Career | 2.63× | ||
| 09 | Air travel | Travel & Leisure | 2.61× | ||
| 10 | Energy | Home & Garden | 2.52× | ||
| 11 | EBay | Shopping | 2.52× | ||
| 12 | Refrigerator | Home & Garden | 2.28× | ||
| 13 | Wikipedia | Internet & Social Media | 2.23× | ||
| 14 | Google Drive | Technology & Electronics | 2.08× | ||
| 15 | Home Appliances | Home & Garden | 2.00× | ||
| 16 | Internet & Social Media | 1.86× | |||
| 17 | Restaurants | Food & Beverages | 1.61× | ||
| 18 | Entrepreneurship | Business & Career | 1.60× | ||
| 19 | Rock music | Music & Radio | 1.56× | ||
| 20 | Comedy movies | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.75× | |
| Need for Security | CONSERVATISM | 1.58× | |
| Travelling | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Design Affinity | PREMIUM | 0.79× | |
| Community Orientation | OPEN | 0.84× |
Companies House has an estimated audience of 12,573,609 people in United Kingdom, concentrated in England and South East.
46.6% of Companies House fans are female, 53.4% are male, with an average age of 44.1 years.
Companies House fans show strongest brand affinity for Breaking news (2.85×), Biometrics (36.81×), and Energy (2.52×) over the country average.
Companies House fans in United Kingdom are most concentrated in England (reach ~9M), South East (reach ~2M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Companies House itself, the audience over-indexes on Biometrics (36.81×), Energy (2.52×), EBay (2.52×), and Vehicle leasing (6.96×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Companies House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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