Companies House Audience in United Kingdom
Companies House has an estimated audience of 11,996,278 people in United Kingdom. 46.6% are female, 53.4% are male, average age 44.1. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Biometrics, Diabetes mellitus awareness, Luxury yacht, Sports nutrition, Drinking establishment.
The average Companies House fan in United Kingdom is 44.1 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Biometrics, Diabetes mellitus awareness, Luxury yacht, with strongest over-indexing on Biometrics (30.71× the country average). Demographically, the Companies House audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of Companies House fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 44.1 |
| Estimated audience size | 11,996,278 |
Audience persona
The typical Companies House fan in United Kingdom is balanced, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Biometrics.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,997,209 | 1.08× |
| South East | 1,847,554 | 1.15× |
| Yorkshire and the Humber | 1,353,565 | 1.4× |
| Scotland | 1,031,412 | 0.95× |
| East of England | 876,769 | 0.8× |
| South West | 816,726 | 0.83× |
| Wales | 753,310 | 1.1× |
| East Midlands | 713,463 | 0.84× |
| North West | 712,790 | 0.56× |
| West Midlands | 687,703 | 1.34× |
| North East | 505,276 | 1.08× |
| Northern Ireland | 319,173 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Biometrics | 30.71× | Business & Career |
| Diabetes mellitus awareness | 4.76× | Health |
| Luxury yacht | 3.61× | Travel & Leisure |
| Sports nutrition | 5.53× | Food & Beverages |
| Drinking establishment | 3.94× | Food & Beverages |
| 1.93× | Internet & Social Media | |
| Tax refund | 3.98× | Business & Career |
| Betfair | 2.41× | Games |
| Screwfix | 1.77× | Home & Garden |
| SUVs | 2.12× | Cars & Mobility |
| Refrigerator | 2.13× | Home & Garden |
| Destination spa | 4.65× | Health |
| TripAdvisor | 1.89× | Travel & Leisure |
| Toolstation | 1.68× | Home & Garden |
| William Hill (bookmaker) | 1.74× | Games |
| Weddings | 1.5× | Kids & Family |
| Home Bargains | 1.6× | Shopping |
| Halfords | 1.59× | Cars & Mobility |
| Sapphire | 4.79× | Fashion & Accessoires |
| Mobile home | 2.18× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.46 |
| Luxury Orientation | PREMIUM | 1.33 |
| Convenience Orientation | PREMIUM | 1.32 |
| Need for Security | CONSERVATISM | 1.31 |
| Indulgence | JOY | 1.28 |
| Sustainability | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 94.0% |
| Germany | 1.1% |
| United States | 0.8% |
See Companies House audiences in other countries
More Politics & Society audiences in United Kingdom
- American Student Dental Association (19,248,846)
- National Health Service (England) (4,378,379)
- Labour Party (UK) (3,979,618)
- national trust (3,641,133)
- National Health Service (3,323,274)
Frequently asked questions
How many fans does Companies House have in United Kingdom?
Companies House has an estimated audience of 11,996,278 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Companies House fans?
46.6% of Companies House fans are female, 53.4% are male, with an average age of 44.1 years.
Which brands do Companies House fans like most?
Companies House fans show strongest brand affinity for Biometrics (30.71×), Diabetes mellitus awareness (4.76×), and Luxury yacht (3.61×) over the country average.
Where do Companies House fans live in United Kingdom?
Companies House fans in United Kingdom are most concentrated in England (reach 8,997,209), South East (reach 1,847,554), and Yorkshire and the Humber (reach 1,353,565). These three regions account for the largest share of the active audience.
What other brands do Companies House fans also like?
Beyond Companies House itself, the audience over-indexes on Diabetes mellitus awareness (4.76×), Luxury yacht (3.61×), Sports nutrition (5.53×), and Drinking establishment (3.94×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Companies House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.