Air travel Audience in United Kingdom
Air travel has an estimated audience of 10,910,323 people in United Kingdom. 56.8% are female, 43.2% are male, average age 44.6. Top regions: Wales, Scotland, Northern Ireland. Top brand affinities: Argo (2012 film), Next (TV series), Companies House, National Lottery (Ireland), Premier Inn.
The average Air travel fan in United Kingdom is 44.6 years old, more female, and lives primarily in Wales. The audience is concentrated in Wales, Scotland, Northern Ireland. Top brand affinities include Argo (2012 film), Next (TV series), Companies House, with strongest over-indexing on Argo (2012 film) (1.61× the country average). Demographically, the Air travel audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Air travel fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 44.6 |
| Estimated audience size | 10,910,323 |
Audience persona
The typical Air travel fan in United Kingdom is more female, around 44.6 years old, with strong Indulgence tendencies and a notable affinity for Argo (2012 film).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Wales | 1,926,812 | 3.09× |
| Scotland | 1,920,334 | 1.95× |
| Northern Ireland | 896,428 | 2.67× |
| North West | 680,844 | 0.58× |
| South East | 618,111 | 0.42× |
| Greater London | 600,304 | 0.42× |
| Yorkshire and the Humber | 502,843 | 0.57× |
| East of England | 411,869 | 0.41× |
| South West | 402,392 | 0.45× |
| East Midlands | 355,589 | 0.46× |
| West Midlands | 299,754 | 0.64× |
| North East | 132,798 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Argo (2012 film) | 1.61× | Movies & TV |
| Next (TV series) | 1.6× | Movies & TV |
| Companies House | 2.61× | Politics & Society |
| National Lottery (Ireland) | 1.95× | Games |
| Premier Inn | 1.83× | Travel & Leisure |
| Mail Online | 1.9× | News |
| Travelodge | 2.18× | Travel & Leisure |
| Transport | 1.58× | Cars & Mobility |
| Google Docs | 1.93× | Internet & Social Media |
| Halifax (United Kingdom bank) | 1.68× | Business & Career |
| British Airways | 1.57× | Travel & Leisure |
| Lloyds Bank | 1.54× | Business & Career |
| TUI | 1.61× | Travel & Leisure |
| Local news | 1.83× | News |
| Google Maps | 1.61× | Internet & Social Media |
| Matalan | 1.5× | Shopping |
| Sporting Life (British newspaper) | 2.09× | Sports |
| Retirement planning | 3.25× | Business & Career |
| Vacations | 1.54× | Travel & Leisure |
| Gmail | 1.75× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| Travelling | THRILL | 1.35 |
| Luxury Orientation | PREMIUM | 1.28 |
| Family Orientation | CONSERVATISM | 1.15 |
| Convenience Orientation | PREMIUM | 1.13 |
| Individualism | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
See Air travel audiences in other countries
More Travel type audiences in United Kingdom
Frequently asked questions
How many fans does Air travel have in United Kingdom?
Air travel has an estimated audience of 10,910,323 people in United Kingdom, concentrated in Wales and Scotland.
What is the gender split and age of Air travel fans?
56.8% of Air travel fans are female, 43.2% are male, with an average age of 44.6 years.
Which brands do Air travel fans like most?
Air travel fans show strongest brand affinity for Argo (2012 film) (1.61×), Next (TV series) (1.6×), and Companies House (2.61×) over the country average.
Where do Air travel fans live in United Kingdom?
Air travel fans in United Kingdom are most concentrated in Wales (reach 1,926,812), Scotland (reach 1,920,334), and Northern Ireland (reach 896,428). These three regions account for the largest share of the active audience.
What other brands do Air travel fans also like?
Beyond Air travel itself, the audience over-indexes on Next (TV series) (1.6×), Companies House (2.61×), National Lottery (Ireland) (1.95×), and Premier Inn (1.83×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.