Racing Post Audience in United Kingdom
Racing Post has an estimated audience of 10,106,406 people in United Kingdom. 36.8% are female, 63.2% are male, average age 47.6. Top regions: England, North West, South East. Top brand affinities: At the Races, Sporting Life (British newspaper), Racing UK, Betfred, William Hill (bookmaker).
The average Racing Post fan in United Kingdom is 47.6 years old, more male, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include At the Races, Sporting Life (British newspaper), Racing UK, with strongest over-indexing on At the Races (13.28× the country average). Demographically, the Racing Post audience skews more male with an average age of 47.6, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Racing Post fans
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 47.6 |
| Estimated audience size | 10,106,406 |
Audience persona
The typical Racing Post fan in United Kingdom is more male, around 47.6 years old, with strong Indulgence tendencies and a notable affinity for At the Races.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,098,369 | 0.76× |
| North West | 1,428,330 | 1.32× |
| South East | 1,216,199 | 0.9× |
| South West | 1,006,705 | 1.21× |
| East of England | 947,434 | 1.03× |
| Scotland | 849,554 | 0.93× |
| Yorkshire and the Humber | 788,699 | 0.97× |
| East Midlands | 760,695 | 1.07× |
| Greater London | 674,003 | 0.51× |
| Wales | 601,208 | 1.04× |
| North East | 519,590 | 1.32× |
| Northern Ireland | 394,202 | 1.27× |
| West Midlands | 290,287 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| At the Races | 13.28× | Sports |
| Sporting Life (British newspaper) | 7.4× | Sports |
| Racing UK | 15.5× | Sports |
| Betfred | 3.58× | Games |
| William Hill (bookmaker) | 3.18× | Games |
| Sky Bet | 3.26× | Games |
| Ladbrokes | 4.02× | Games |
| Ascot Racecourse | 8.05× | Sports |
| Betfair | 3.55× | Games |
| Boylesports | 5.11× | Games |
| Paddy Power | 2.75× | Games |
| Queens | 7.11× | Travel & Leisure |
| Cheltenham Racecourse | 9.66× | Sports |
| Cheltenham Festival | 9.45× | Sports |
| 32Red | 4.92× | Games |
| Thoroughbred horse racing | 10.44× | Sports |
| Mare | 8.24× | Travel & Leisure |
| Grand National | 8.07× | Sports |
| Manchester United F.C. | 1.53× | Sports |
| FIFA World Cup | 1.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.4 |
| Quality Awareness | PREMIUM | 1.31 |
| Luxury Orientation | PREMIUM | 1.26 |
| Patriotism | CONSERVATISM | 1.16 |
| Convenience Orientation | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 72.1% |
| Ireland | 12.5% |
| Spain | 2.6% |
See Racing Post audiences in other countries
More Newspaper audiences in United Kingdom
- Daily Express (20,214,446)
- Daily Mirror (17,989,136)
- The Guardian (14,719,554)
- Daily Mail (11,689,919)
- Liverpool Echo (11,190,709)
Frequently asked questions
How many fans does Racing Post have in United Kingdom?
Racing Post has an estimated audience of 10,106,406 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Racing Post fans?
36.8% of Racing Post fans are female, 63.2% are male, with an average age of 47.6 years.
Which brands do Racing Post fans like most?
Racing Post fans show strongest brand affinity for At the Races (13.28×), Sporting Life (British newspaper) (7.4×), and Racing UK (15.5×) over the country average.
Where do Racing Post fans live in United Kingdom?
Racing Post fans in United Kingdom are most concentrated in England (reach 7,098,369), North West (reach 1,428,330), and South East (reach 1,216,199). These three regions account for the largest share of the active audience.
What other brands do Racing Post fans also like?
Beyond Racing Post itself, the audience over-indexes on Sporting Life (British newspaper) (7.4×), Racing UK (15.5×), Betfred (3.58×), and William Hill (bookmaker) (3.18×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Racing Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.