A data profile of the people who buy, follow and care about FIFA World Cup in United Kingdom — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 33,169,114 people in United Kingdom.
The average FIFA World Cup fan in United Kingdom is 40.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, Scotland.
Top brand affinities include FIFA World Cup 2026, Ligue 1, BBC Sport, with strongest over-indexing on FIFA World Cup 2026 (3.44× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical FIFA World Cup fan in United Kingdom is more male, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the FIFA World Cup profile in United Kingdom.
31.4% are female, 68.6% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 40.9 |
| Estimated audience size | 33,169,114 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide FIFA World Cup audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
Where the FIFA World Cup audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~4.5M | 1.77× | |
| 02 | Greater London | ~5.5M | 1.41× | |
| 03 | North West | ~4M | 1.29× | |
| 04 | East of England | ~3M | 1.05× | |
| 05 | South East | ~4M | 1.01× | |
| 06 | Northern Ireland | ~900K | 1.00× | |
| 07 | East Midlands | ~2M | 0.98× | |
| 08 | Wales | ~1.5M | 0.97× | |
| 09 | South West | ~2.5M | 0.94× | |
| 10 | North East | ~1M | 0.83× | |
| 11 | West Midlands | ~1M | 0.78× | |
| 12 | Yorkshire and the Humber | ~1.5M | 0.73× | |
| 13 | England | ~7M | 0.25× |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligue 1 | Sports | 11.26× | ||
| 02 | Mason Greenwood | Sports | 10.37× | ||
| 03 | Jamie Vardy | Sports | 6.31× | ||
| 04 | Crystal Palace F.C. | Sports | 6.25× | ||
| 05 | Paris Saint-Germain | Sports | 5.88× | ||
| 06 | Rugby union | Sports | 4.01× | ||
| 07 | Nottingham Forest | Sports | 3.55× | ||
| 08 | BBC Sport | Sports | 3.51× | ||
| 09 | FIFA World Cup 2026 | Sports | 3.44× | ||
| 10 | Sky Sport | Sports | 3.42× | ||
| 11 | Sporting Life (British newspaper) | Sports | 3.37× | ||
| 12 | Team sport | Sports | 2.79× | ||
| 13 | Racing Post | Sports | 2.54× | ||
| 14 | Paddy Power | Games | 2.50× | ||
| 15 | Betfred | Games | 2.45× | ||
| 16 | UEFA Champions League | Sports | 2.26× | ||
| 17 | Premier League | Sports | 2.08× | ||
| 18 | Manchester City F.C. | Sports | 2.05× | ||
| 19 | Manchester United F.C. | Sports | 1.85× | ||
| 20 | Soccer | Sports | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.10× | |
| Luxury Orientation | PREMIUM | 1.10× | |
| Social Media Usage | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Tradition | CONSERVATISM | 0.72× | |
| Pet Ownership | JOY | 0.73× |
FIFA World Cup has an estimated audience of 33,169,114 people in United Kingdom, concentrated in England and Greater London.
31.4% of FIFA World Cup fans are female, 68.6% are male, with an average age of 40.9 years.
FIFA World Cup fans show strongest brand affinity for FIFA World Cup 2026 (3.44×), Ligue 1 (11.26×), and BBC Sport (3.51×) over the country average.
FIFA World Cup fans in United Kingdom are most concentrated in England (reach ~7M), Greater London (reach ~5.5M), and Scotland (reach ~4.5M). These three regions account for the largest share of the active audience.
Beyond FIFA World Cup itself, the audience over-indexes on Ligue 1 (11.26×), BBC Sport (3.51×), Rugby union (4.01×), and Crystal Palace F.C. (6.25×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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