FIFA World Cup Audience in United Kingdom
FIFA World Cup has an estimated audience of 29,325,960 people in United Kingdom. 31.4% are female, 68.6% are male, average age 40.9. Top regions: England, Greater London, Scotland. Top brand affinities: Ligue 1, BBC Sport, Rugby union, Crystal Palace F.C., Paris Saint-Germain.
The average FIFA World Cup fan in United Kingdom is 40.9 years old, more male, and lives primarily in England. The audience is concentrated in England, Greater London, Scotland. Top brand affinities include Ligue 1, BBC Sport, Rugby union, with strongest over-indexing on Ligue 1 (11.26× the country average). Demographically, the FIFA World Cup audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of FIFA World Cup fans
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 40.9 |
| Estimated audience size | 29,325,960 |
Audience persona
The typical FIFA World Cup fan in United Kingdom is more male, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Ligue 1.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,783,864 | 0.25× |
| Greater London | 5,421,224 | 1.42× |
| Scotland | 4,612,500 | 1.78× |
| North West | 4,072,969 | 1.3× |
| South East | 3,978,558 | 1.01× |
| East of England | 2,819,856 | 1.05× |
| South West | 2,257,853 | 0.94× |
| East Midlands | 2,025,161 | 0.98× |
| Yorkshire and the Humber | 1,694,333 | 0.72× |
| Wales | 1,621,424 | 0.97× |
| West Midlands | 966,283 | 0.77× |
| North East | 928,686 | 0.81× |
| Northern Ireland | 901,913 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ligue 1 | 11.26× | Sports |
| BBC Sport | 3.51× | Sports |
| Rugby union | 4.01× | Sports |
| Crystal Palace F.C. | 6.25× | Sports |
| Paris Saint-Germain | 5.88× | Sports |
| Manchester United F.C. | 1.85× | Sports |
| Team sport | 2.79× | Sports |
| Sky Sport | 3.42× | Sports |
| Premier League | 2.08× | Sports |
| Sporting Life (British newspaper) | 3.37× | Sports |
| Paddy Power | 2.5× | Games |
| Betfred | 2.45× | Games |
| Nottingham Forest | 3.55× | Sports |
| Soccer | 1.79× | Sports |
| Racing Post | 2.54× | Sports |
| Fulham F.C. | 6.49× | Sports |
| UEFA Champions League | 2.26× | Sports |
| Betfair | 2.72× | Games |
| FC Bayern Munich | 2.12× | Sports |
| Manchester City F.C. | 2.05× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.38 |
| Travelling | THRILL | 1.27 |
| Patriotism | CONSERVATISM | 1.16 |
| Early Adopter Mentality | POWER | 1.09 |
| Sports Activity | POWER | 1.04 |
| Social Media Usage | JOY | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 12.2% |
| Japan | 10.5% |
See FIFA World Cup audiences in other countries
More Soccer audiences in United Kingdom
- Manchester United F.C. (33,458,372)
- Premier League (21,343,402)
- Liverpool F.C. (14,707,489)
- Manchester City F.C. (14,395,650)
- UEFA Champions League (12,270,758)
Frequently asked questions
How many fans does FIFA World Cup have in United Kingdom?
FIFA World Cup has an estimated audience of 29,325,960 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of FIFA World Cup fans?
31.4% of FIFA World Cup fans are female, 68.6% are male, with an average age of 40.9 years.
Which brands do FIFA World Cup fans like most?
FIFA World Cup fans show strongest brand affinity for Ligue 1 (11.26×), BBC Sport (3.51×), and Rugby union (4.01×) over the country average.
Where do FIFA World Cup fans live in United Kingdom?
FIFA World Cup fans in United Kingdom are most concentrated in England (reach 6,783,864), Greater London (reach 5,421,224), and Scotland (reach 4,612,500). These three regions account for the largest share of the active audience.
What other brands do FIFA World Cup fans also like?
Beyond FIFA World Cup itself, the audience over-indexes on BBC Sport (3.51×), Rugby union (4.01×), Crystal Palace F.C. (6.25×), and Paris Saint-Germain (5.88×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.