A data profile of the people who buy, follow and care about FIFA World Cup in Spain — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 16,883,953 people in Spain.
The average FIFA World Cup fan in Spain is 39.2 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include El Mundo Deportivo (newspaper), Carlos Alcaraz, Soccer, with strongest over-indexing on El Mundo Deportivo (newspaper) (2.75× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Individualism, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical FIFA World Cup fan in Spain is more male, around 39.2 years old, with strong Individualism tendencies and a notable affinity for El Mundo Deportivo (newspaper).
The key figures that characterise the FIFA World Cup profile in Spain.
31.2% are female, 68.8% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 39.2 |
| Estimated audience size | 16,883,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide FIFA World Cup audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
Where the FIFA World Cup audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~100K | 1.54× | |
| 02 | Community of Madrid | ~100K | 1.39× | |
| 03 | Canary Islands | ~30K | 1.35× | |
| 04 | Balearic Islands | ~20K | 1.31× | |
| 05 | Comunidad Valenciana | ~60K | 1.14× | |
| 06 | Region of Murcia | ~20K | 1.08× | |
| 07 | Andalusia | ~100K | 1.05× | |
| 08 | La Rioja | ~3K | 0.97× | |
| 09 | Aragon | ~10K | 0.95× | |
| 10 | Navarre | ~6K | 0.94× | |
| 11 | Castile and León | ~20K | 0.91× | |
| 12 | Cantabria | ~6K | 0.91× | |
| 13 | Principality of Asturias | ~10K | 0.90× | |
| 14 | Extremadura | ~10K | 0.90× | |
| 15 | Castilla-La Mancha | ~20K | 0.89× | |
| 16 | Basque Autonomous Country | ~20K | 0.88× | |
| 17 | Galicia | ~20K | 0.83× |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Florentino Pérez | Politics & Society | 4.31× | ||
| 02 | Isco | Sports | 4.05× | ||
| 03 | EA Sports FC | Games | 3.38× | ||
| 04 | FIFA World Cup 2026 | Sports | 2.86× | ||
| 05 | Betfair | Games | 2.84× | ||
| 06 | El Mundo Deportivo (newspaper) | News | 2.75× | ||
| 07 | William Hill (bookmaker) | Games | 2.75× | ||
| 08 | Bwin | Games | 2.36× | ||
| 09 | Diario AS | Sports | 2.35× | ||
| 10 | Premier League | Sports | 2.23× | ||
| 11 | UEFA Europa League | Sports | 2.19× | ||
| 12 | UEFA Champions League | Sports | 2.12× | ||
| 13 | Xabi Alonso | Sports | 1.96× | ||
| 14 | Marca (newspaper) | News | 1.87× | ||
| 15 | Soccer | Sports | 1.80× | ||
| 16 | Real Sociedad | Sports | 1.75× | ||
| 17 | Carlos Alcaraz | Sports | 1.67× | ||
| 18 | La Liga | Sports | 1.60× | ||
| 19 | Sevilla FC | Sports | 1.56× | ||
| 20 | ONCE (cycling team) | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.07× | |
| Sports Activity | POWER | 1.03× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.55× | |
| Creativity | OPEN | 0.62× | |
| Quality Awareness | PREMIUM | 0.66× |
FIFA World Cup has an estimated audience of 16,883,953 people in Spain, concentrated in Catalonia and Community of Madrid.
31.2% of FIFA World Cup fans are female, 68.8% are male, with an average age of 39.2 years.
FIFA World Cup fans show strongest brand affinity for El Mundo Deportivo (newspaper) (2.75×), Carlos Alcaraz (1.67×), and Soccer (1.8×) over the country average.
FIFA World Cup fans in Spain are most concentrated in Catalonia (reach ~100K), Community of Madrid (reach ~100K), and Andalusia (reach ~100K). These three regions account for the largest share of the active audience.
Beyond FIFA World Cup itself, the audience over-indexes on Carlos Alcaraz (1.67×), Soccer (1.8×), UEFA Champions League (2.12×), and Diario AS (2.35×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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