A data profile of the people who buy, follow and care about Team sport in United Kingdom — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 13,847,777 people in United Kingdom.
Team sport fans in United Kingdom are concentrated in England, with strong brand affinity for FIFA World Cup.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include FIFA World Cup, Manchester United F.C., Paddy Power, with strongest over-indexing on FIFA World Cup (2.79× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Team sport fan in United Kingdom shows strong Risk Appetite tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Team sport profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 13,847,777 |
of the worldwide Team sport audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.4% |
| India | 7.5% |
| United Kingdom | 6.4% |
Where the Team sport audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~10M | 1.76× | |
| 02 | Wales | ~900K | 1.08× | |
| 03 | Scotland | ~1M | 0.87× | |
| 04 | Northern Ireland | ~300K | 0.73× |
The strongest cross-interests of the Team sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Liga | Sports | 3.47× | ||
| 02 | Bundesliga | Sports | 3.47× | ||
| 03 | Serie A | Sports | 3.47× | ||
| 04 | UEFA Europa League | Sports | 3.00× | ||
| 05 | FIFA World Cup | Sports | 2.79× | ||
| 06 | Online gambling | Games | 2.70× | ||
| 07 | Sports betting | Games | 2.58× | ||
| 08 | Paddy Power | Games | 2.56× | ||
| 09 | Betfair | Games | 2.50× | ||
| 10 | UEFA Champions League | Sports | 2.43× | ||
| 11 | Newcastle United F.C. | Sports | 2.37× | ||
| 12 | Aston Villa F.C. | Sports | 2.27× | ||
| 13 | Superman | Movies & TV | 2.21× | ||
| 14 | Wikipedia | Internet & Social Media | 2.08× | ||
| 15 | Manchester City F.C. | Sports | 1.97× | ||
| 16 | Rugby union | Sports | 1.94× | ||
| 17 | William Hill (bookmaker) | Games | 1.92× | ||
| 18 | Premier League | Sports | 1.89× | ||
| 19 | Manchester United F.C. | Sports | 1.88× | ||
| 20 | YouTube | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.43× | |
| Patriotism | CONSERVATISM | 1.43× | |
| Social Media Usage | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Sustainability | BALANCE | 0.67× | |
| Creativity | OPEN | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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