Team sport Audience in United Kingdom
Team sport has an estimated audience of 13,847,777 people in United Kingdom. Top regions: England, Scotland, Wales. Top brand affinities: FIFA World Cup, Manchester United F.C., Manchester City F.C., Paddy Power, Betfair.
Team sport fans in United Kingdom are concentrated in England, with strong brand affinity for FIFA World Cup. The audience is concentrated in England, Scotland, Wales. Top brand affinities include FIFA World Cup, Manchester United F.C., Manchester City F.C., with strongest over-indexing on FIFA World Cup (3.09× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Team sport fans
| Metric | Value |
|---|---|
| Estimated audience size | 13,847,777 |
Audience persona
The typical Team sport fan in United Kingdom shows strong Luxury Orientation tendencies and a notable affinity for FIFA World Cup.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,385,833 | 1.77× |
| Scotland | 1,064,799 | 0.85× |
| Wales | 867,379 | 1.1× |
| Northern Ireland | 119,250 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 3.09× | Sports |
| Manchester United F.C. | 2.77× | Sports |
| Manchester City F.C. | 3.26× | Sports |
| Paddy Power | 3.33× | Games |
| Betfair | 3.8× | Games |
| Premier League | 2.28× | Sports |
| UEFA Champions League | 2.84× | Sports |
| Superman | 2.23× | Movies & TV |
| William Hill (bookmaker) | 2.5× | Games |
| UEFA Europa League | 3.47× | Sports |
| Rugby union | 2.56× | Sports |
| Newcastle United F.C. | 2.65× | Sports |
| Luxury yacht | 3.47× | Travel & Leisure |
| Aston Villa F.C. | 2.63× | Sports |
| Arsenal F.C. | 2.86× | Sports |
| Liverpool F.C. | 1.97× | Sports |
| Real Madrid C.F. | 2.5× | Sports |
| Hobby | 1.72× | Home & Garden |
| Sports betting | 2.85× | Games |
| Rangers FC | 3.28× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.25 |
| Indulgence | JOY | 1.21 |
| Social Media Usage | JOY | 1.2 |
| Travelling | THRILL | 1.13 |
| Convenience Orientation | PREMIUM | 1.09 |
| Spirituality | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| India | 7.5% |
| United Kingdom | 6.4% |
See Team sport audiences in other countries
More Sports audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.