A data profile of the people who buy, follow and care about UEFA Champions League in United Kingdom — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 14,376,109 people in United Kingdom.
The average UEFA Champions League fan in United Kingdom is 39.1 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include FIFA World Cup 2026, BBC Sport, FIFA World Cup, with strongest over-indexing on FIFA World Cup 2026 (2.6× the country average).
Demographically, the UEFA Champions League audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical UEFA Champions League fan in United Kingdom is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the UEFA Champions League profile in United Kingdom.
32.5% are female, 67.5% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 39.1 |
| Estimated audience size | 14,376,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide UEFA Champions League audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
Where the UEFA Champions League audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1.5M | 1.32× | |
| 02 | Northern Ireland | ~500K | 1.32× | |
| 03 | Greater London | ~2M | 1.29× | |
| 04 | Scotland | ~1M | 0.98× | |
| 05 | East of England | ~1M | 0.94× | |
| 06 | Wales | ~700K | 0.93× | |
| 07 | England | ~9M | 0.90× | |
| 08 | East Midlands | ~800K | 0.87× | |
| 09 | South East | ~1.5M | 0.85× | |
| 10 | West Midlands | ~400K | 0.82× | |
| 11 | South West | ~800K | 0.75× | |
| 12 | Yorkshire and the Humber | ~700K | 0.66× | |
| 13 | North East | ~300K | 0.66× |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligue 1 | Sports | 8.47× | ||
| 02 | Crystal Palace F.C. | Sports | 5.23× | ||
| 03 | Paris Saint-Germain | Sports | 5.04× | ||
| 04 | Marcus Rashford | Sports | 5.00× | ||
| 05 | Sporting Life (British newspaper) | Sports | 3.60× | ||
| 06 | Nottingham Forest | Sports | 3.30× | ||
| 07 | BBC Sport | Sports | 3.10× | ||
| 08 | Rugby union | Sports | 2.94× | ||
| 09 | Sky Sport | Sports | 2.80× | ||
| 10 | FIFA World Cup 2026 | Sports | 2.60× | ||
| 11 | Manchester City F.C. | Sports | 2.59× | ||
| 12 | Wembley Stadium | Sports | 2.54× | ||
| 13 | Team sport | Sports | 2.43× | ||
| 14 | Paddy Power | Games | 2.32× | ||
| 15 | Manchester United F.C. | Sports | 2.28× | ||
| 16 | FIFA World Cup | Sports | 2.25× | ||
| 17 | Premier League | Sports | 2.24× | ||
| 18 | Betfred | Games | 2.15× | ||
| 19 | Liverpool F.C. | Sports | 2.14× | ||
| 20 | Soccer | Sports | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.11× | |
| Social Media Usage | JOY | 1.08× | |
| Risk Appetite | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Tradition | CONSERVATISM | 0.67× | |
| Community Orientation | OPEN | 0.71× |
UEFA Champions League has an estimated audience of 14,376,109 people in United Kingdom, concentrated in England and Greater London.
32.5% of UEFA Champions League fans are female, 67.5% are male, with an average age of 39.1 years.
UEFA Champions League fans show strongest brand affinity for FIFA World Cup 2026 (2.6×), BBC Sport (3.1×), and FIFA World Cup (2.25×) over the country average.
UEFA Champions League fans in United Kingdom are most concentrated in England (reach ~9M), Greater London (reach ~2M), and North West (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond UEFA Champions League itself, the audience over-indexes on BBC Sport (3.1×), FIFA World Cup (2.25×), Manchester United F.C. (2.28×), and Ligue 1 (8.47×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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