UEFA Champions League Audience in United Kingdom
UEFA Champions League has an estimated audience of 12,270,758 people in United Kingdom. 32.5% are female, 67.5% are male, average age 39.1. Top regions: England, Greater London, North West. Top brand affinities: Manchester United F.C., BBC Sport, FIFA World Cup, Ligue 1, Premier League.
The average UEFA Champions League fan in United Kingdom is 39.1 years old, more male, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Manchester United F.C., BBC Sport, FIFA World Cup, with strongest over-indexing on Manchester United F.C. (2.28× the country average). Demographically, the UEFA Champions League audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA Champions League fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 39.1 |
| Estimated audience size | 12,270,758 |
Audience persona
The typical UEFA Champions League fan in United Kingdom is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Manchester United F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,203,069 | 0.9× |
| Greater London | 2,065,060 | 1.29× |
| North West | 1,733,756 | 1.32× |
| South East | 1,407,160 | 0.85× |
| Scotland | 1,088,093 | 0.98× |
| East of England | 1,057,335 | 0.94× |
| South West | 751,395 | 0.74× |
| East Midlands | 750,369 | 0.87× |
| Yorkshire and the Humber | 652,937 | 0.66× |
| Wales | 650,589 | 0.93× |
| Northern Ireland | 499,307 | 1.32× |
| West Midlands | 432,051 | 0.82× |
| North East | 313,086 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manchester United F.C. | 2.28× | Sports |
| BBC Sport | 3.1× | Sports |
| FIFA World Cup | 2.25× | Sports |
| Ligue 1 | 8.47× | Sports |
| Premier League | 2.24× | Sports |
| Crystal Palace F.C. | 5.23× | Sports |
| Sporting Life (British newspaper) | 3.6× | Sports |
| Rugby union | 2.94× | Sports |
| Manchester City F.C. | 2.59× | Sports |
| Paris Saint-Germain | 5.04× | Sports |
| Team sport | 2.43× | Sports |
| FC Bayern Munich | 2.39× | Sports |
| Soccer | 1.79× | Sports |
| Paddy Power | 2.32× | Games |
| Nottingham Forest | 3.3× | Sports |
| Liverpool F.C. | 2.14× | Sports |
| Sky Sport | 2.8× | Sports |
| Betfred | 2.15× | Games |
| Real Madrid C.F. | 2.52× | Sports |
| Hip hop music | 1.82× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.3 |
| Travelling | THRILL | 1.16 |
| Early Adopter Mentality | POWER | 1.08 |
| Patriotism | CONSERVATISM | 1 |
| Sports Activity | POWER | 0.98 |
| Risk Appetite | THRILL | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 7.9% |
| United States | 7.3% |
| Brazil | 6.6% |
See UEFA Champions League audiences in other countries
More Soccer audiences in United Kingdom
- Manchester United F.C. (33,458,372)
- FIFA World Cup (29,325,960)
- Premier League (21,343,402)
- Liverpool F.C. (14,707,489)
- Manchester City F.C. (14,395,650)
Frequently asked questions
How many fans does UEFA Champions League have in United Kingdom?
UEFA Champions League has an estimated audience of 12,270,758 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of UEFA Champions League fans?
32.5% of UEFA Champions League fans are female, 67.5% are male, with an average age of 39.1 years.
Which brands do UEFA Champions League fans like most?
UEFA Champions League fans show strongest brand affinity for Manchester United F.C. (2.28×), BBC Sport (3.1×), and FIFA World Cup (2.25×) over the country average.
Where do UEFA Champions League fans live in United Kingdom?
UEFA Champions League fans in United Kingdom are most concentrated in England (reach 9,203,069), Greater London (reach 2,065,060), and North West (reach 1,733,756). These three regions account for the largest share of the active audience.
What other brands do UEFA Champions League fans also like?
Beyond UEFA Champions League itself, the audience over-indexes on BBC Sport (3.1×), FIFA World Cup (2.25×), Ligue 1 (8.47×), and Premier League (2.24×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.