A data profile of the people who buy, follow and care about UEFA Champions League in India — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 10,419,761 people in India.
The average UEFA Champions League fan in India is 28.1 years old, more male, and lives primarily in West Bengal.
The audience is concentrated in West Bengal, Maharashtra, Kerala.
Top brand affinities include FIFA World Cup 2026, FIFA World Cup, UEFA Europa League, with strongest over-indexing on FIFA World Cup 2026 (3.03× the country average).
Demographically, the UEFA Champions League audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Spirituality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical UEFA Champions League fan in India is more male, around 28.1 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the UEFA Champions League profile in India.
28.5% are female, 71.5% are male, average age 28.1.
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 28.1 |
| Estimated audience size | 10,419,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 30% | |
| 30-39 | 12% | |
| 40-49 | 5% | |
| 50+ | 5% |
of the worldwide UEFA Champions League audience comes from India.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
Where the UEFA Champions League audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Meghalaya | ~40K | 4.01× | |
| 02 | Manipur | ~40K | 2.78× | |
| 03 | Nagaland | ~20K | 2.22× | |
| 04 | Kerala | ~300K | 2.13× | |
| 05 | Arunachal Pradesh | ~10K | 1.76× | |
| 06 | Goa | ~20K | 1.69× | |
| 07 | Mizoram | ~10K | 1.67× | |
| 08 | Tripura | ~20K | 1.55× | |
| 09 | Sikkim | ~7K | 1.48× | |
| 10 | West Bengal | ~500K | 1.41× | |
| 11 | Assam | ~100K | 1.00× | |
| 12 | Maharashtra | ~300K | 0.66× | |
| 13 | Karnataka | ~200K | 0.65× | |
| 14 | Tamil Nadu | ~200K | 0.64× | |
| 15 | Uttarakhand | ~30K | 0.50× | |
| 16 | Jammu and Kashmir | ~20K | 0.49× | |
| 17 | Jharkhand | ~40K | 0.48× | |
| 18 | Odisha | ~50K | 0.44× | |
| 19 | Himachal Pradesh | ~20K | 0.38× | |
| 20 | Telangana | ~50K | 0.36× | |
| 21 | Haryana | ~50K | 0.36× | |
| 22 | Gujarat | ~100K | 0.35× | |
| 23 | Punjab (region) | ~50K | 0.35× | |
| 24 | Chhattisgarh | ~20K | 0.35× | |
| 25 | Madhya Pradesh | ~60K | 0.29× | |
| 26 | Uttar Pradesh | ~100K | 0.28× | |
| 27 | Rajasthan | ~60K | 0.26× | |
| 28 | Andhra Pradesh | ~30K | 0.22× | |
| 29 | Bihar | ~40K | 0.21× |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 8.56× | ||
| 02 | Neymar | Sports | 6.71× | ||
| 03 | Juventus F.C. | Sports | 5.70× | ||
| 04 | Liverpool F.C. | Sports | 5.53× | ||
| 05 | Bundesliga | Sports | 4.83× | ||
| 06 | FC Barcelona | Sports | 4.67× | ||
| 07 | Lionel Messi | Sports | 4.51× | ||
| 08 | FIFA World Cup | Sports | 4.27× | ||
| 09 | Cristiano Ronaldo | Sports | 4.24× | ||
| 10 | Manchester City F.C. | Sports | 4.10× | ||
| 11 | Manchester United F.C. | Sports | 4.00× | ||
| 12 | Real Madrid C.F. | Sports | 3.61× | ||
| 13 | FIFA World Cup 2026 | Sports | 3.03× | ||
| 14 | Premier League | Sports | 3.00× | ||
| 15 | Asia Cup | Sports | 2.18× | ||
| 16 | Team sport | Sports | 1.81× | ||
| 17 | Outdoor recreation | Sports | 1.74× | ||
| 18 | XXXTentacion | Music & Radio | 1.65× | ||
| 19 | Tamil language | Politics & Society | 1.59× | ||
| 20 | Superman | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.16× | |
| Sustainability | BALANCE | 1.10× | |
| Indulgence | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| DIY Mentality | THRILL | 0.79× | |
| Convenience Orientation | PREMIUM | 0.81× |
UEFA Champions League has an estimated audience of 10,419,761 people in India, concentrated in West Bengal and Maharashtra.
28.5% of UEFA Champions League fans are female, 71.5% are male, with an average age of 28.1 years.
UEFA Champions League fans show strongest brand affinity for FIFA World Cup 2026 (3.03×), FIFA World Cup (4.27×), and UEFA Europa League (8.56×) over the country average.
UEFA Champions League fans in India are most concentrated in West Bengal (reach ~500K), Maharashtra (reach ~300K), and Kerala (reach ~300K). These three regions account for the largest share of the active audience.
Beyond UEFA Champions League itself, the audience over-indexes on FIFA World Cup (4.27×), UEFA Europa League (8.56×), Asia Cup (2.18×), and FC Barcelona (4.67×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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