Rascasse Audience Intelligence

UEFA Champions League Audience in Argentina

A data profile of the people who buy, follow and care about UEFA Champions League in Argentina — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 2,525,793 people in Argentina.

UEFA Champions League has an estimated audience of 2,525,793 people in Argentina. 23.2% are female, 76.8% are male, average age 33.7. Top brand affinities: Real Madrid C.F., Marcelo Gallardo, Cristiano Ronaldo, diario olé, TyC Sports.

Top brand affinities include Real Madrid C.F., Marcelo Gallardo, Cristiano Ronaldo, with strongest over-indexing on Real Madrid C.F. (1.67× the country average).

Demographically, the UEFA Champions League audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

The typical UEFA Champions League fan in Argentina is more male, around 33.7 years old, with strong Career Orientation tendencies and a notable affinity for Real Madrid C.F..

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the UEFA Champions League profile in Argentina.

Audience size
2.5M
in Argentina
Gender
23.2%
76.8% male
Age
33.7
average years
Country rank
#250
Event in Argentina
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UEFA Champions League fans

23.2% are female, 76.8% are male, average age 33.7.

Fig. 02

Gender split

23.2%
Female
76.8%
Male
Demographic split for UEFA Champions League audience in Argentina
MetricValue
Female23.2%
Male76.8%
Average age33.7
Estimated audience size2,525,793
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the UEFA Champions League audience in Argentina
Age bracketShare%
16-1934%
20-2924%
30-3917%
40-4913%
50+13%
Fig. 04

Worldwide distribution

0.9%

of the worldwide UEFA Champions League audience comes from Argentina.

Worldwide audience distribution share by country for UEFA Champions League
CountryShare
United States8.8%
Italy7.7%
Brazil7.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UEFA Champions League audience
#·InterestCategoryAffinity×
01NeymarSports2.62×
02UEFA Europa LeagueSports2.56×
03Premier LeagueSports2.45×
04Marcelo GallardoSports2.39×
05Cristiano RonaldoSports2.38×
06Juventus F.C.Sports2.15×
07Mauro IcardiSports2.13×
08Manchester United F.C.Sports2.10×
09Juan Román RiquelmeSports2.08×
10Copa LibertadoresSports2.05×
11Liverpool F.C.Sports2.01×
12Manchester City F.C.Sports2.00×
13Lionel MessiSports1.91×
14TyC SportsSports1.74×
15Real Madrid C.F.Sports1.67×
16Paris Saint-GermainSports1.58×
17Racing ClubSports1.56×
18diario oléNews1.55×
19Carlos AlcarazSports1.55×
20TwitchGames1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UEFA Champions League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by UEFA Champions League audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.19×
Risk AppetiteTHRILL1.14×
Sports ActivityPOWER1.12×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by UEFA Champions League audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.62×
IndulgenceJOY0.74×
Design AffinityPREMIUM0.76×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Argentina who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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