A data profile of the people who buy, follow and care about Premier League in Argentina — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 1,353,197 people in Argentina.
Premier League has an estimated audience of 1,353,197 people in Argentina. 26.4% are female, 73.6% are male, average age 32.4. Top brand affinities: Manchester City F.C., Real Madrid C.F., Betano, Marcelo Gallardo, Mauro Icardi.
Top brand affinities include Manchester City F.C., Real Madrid C.F., Betano, with strongest over-indexing on Manchester City F.C. (2.94× the country average).
Demographically, the Premier League audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
The typical Premier League fan in Argentina is more male, around 32.4 years old, with strong Risk Appetite tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Premier League profile in Argentina.
26.4% are female, 73.6% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 32.4 |
| Estimated audience size | 1,353,197 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Premier League audience comes from Argentina.
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.3% |
| Brazil | 5.9% |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aston Villa F.C. | Sports | 3.48× | ||
| 02 | Sofascore | Sports | 3.47× | ||
| 03 | Bundesliga | Sports | 3.47× | ||
| 04 | Ligue 1 | Sports | 3.37× | ||
| 05 | UEFA Europa League | Sports | 3.34× | ||
| 06 | Arsenal F.C. | Sports | 3.23× | ||
| 07 | Liverpool F.C. | Sports | 2.97× | ||
| 08 | Manchester City F.C. | Sports | 2.94× | ||
| 09 | Juventus F.C. | Sports | 2.42× | ||
| 10 | Mauro Icardi | Sports | 2.38× | ||
| 11 | Manchester United F.C. | Sports | 2.17× | ||
| 12 | Marcelo Gallardo | Sports | 2.15× | ||
| 13 | Racing Club | Sports | 2.03× | ||
| 14 | Copa Libertadores | Sports | 1.82× | ||
| 15 | Betano | Games | 1.74× | ||
| 16 | Rosario Central | Sports | 1.72× | ||
| 17 | Paris Saint-Germain | Sports | 1.71× | ||
| 18 | UEFA Champions League | Sports | 1.64× | ||
| 19 | FIFA Club World Cup | Sports | 1.57× | ||
| 20 | Real Madrid C.F. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.45× | |
| Sports Activity | POWER | 1.09× | |
| Career Orientation | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.48× | |
| Design Affinity | PREMIUM | 0.73× | |
| Indulgence | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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