A data profile of the people who buy, follow and care about Paris Saint-Germain in Argentina — modelled from more than twelve digital signal sources. Paris Saint-Germain has an estimated audience of 2,388,015 people in Argentina.
Paris Saint-Germain has an estimated audience of 2,388,015 people in Argentina. 29.6% are female, 70.4% are male, average age 30.2. Top brand affinities: Manchester City F.C., Peñarol, Boca Juniors, River Plate, FIFA Club World Cup.
Top brand affinities include Manchester City F.C., Peñarol, Boca Juniors, with strongest over-indexing on Manchester City F.C. (4.54× the country average).
Demographically, the Paris Saint-Germain audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Paris Saint-Germain fan in Argentina is more male, around 30.2 years old, with strong Tradition tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Paris Saint-Germain profile in Argentina.
29.6% are female, 70.4% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 30.2 |
| Estimated audience size | 2,388,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Paris Saint-Germain audience comes from Argentina.
| Country | Share |
|---|---|
| France | 16.6% |
| Brazil | 13.1% |
| United States | 5.1% |
The strongest cross-interests of the Paris Saint-Germain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peñarol | Sports | 9.60× | ||
| 02 | Real Sociedad | Sports | 8.30× | ||
| 03 | Manchester City F.C. | Sports | 4.54× | ||
| 04 | Club Deportivo Universidad Católica | Sports | 4.52× | ||
| 05 | Arsenal F.C. | Sports | 4.50× | ||
| 06 | Inter Milan | Sports | 4.10× | ||
| 07 | Argentinos Juniors | Sports | 3.64× | ||
| 08 | Aston Villa F.C. | Sports | 3.60× | ||
| 09 | Club Atlético Belgrano | Sports | 3.51× | ||
| 10 | FC Bayern Munich | Sports | 3.46× | ||
| 11 | Juventus F.C. | Sports | 3.23× | ||
| 12 | FIFA Club World Cup | Sports | 3.09× | ||
| 13 | Premier League | Sports | 2.97× | ||
| 14 | Mauro Icardi | Sports | 2.69× | ||
| 15 | Manchester United F.C. | Sports | 2.68× | ||
| 16 | Rosario Central | Sports | 2.57× | ||
| 17 | River Plate | Sports | 2.38× | ||
| 18 | Boca Juniors | Sports | 2.24× | ||
| 19 | Real Madrid C.F. | Sports | 1.76× | ||
| 20 | Club Atlético River Plate | Sports | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.30× | |
| Spirituality | BALANCE | 1.15× | |
| Social Media Usage | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.58× | |
| Quality Awareness | PREMIUM | 0.66× | |
| Sustainability | BALANCE | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Paris Saint-Germain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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