A data profile of the people who buy, follow and care about Manchester United F.C. in Argentina — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 2,091,022 people in Argentina.
Manchester United F.C. has an estimated audience of 2,091,022 people in Argentina. 30.0% are female, 70.0% are male, average age 32.3. Top brand affinities: Manchester City F.C., Premier League, River Plate, Liverpool F.C., Paris Saint-Germain.
Top brand affinities include Manchester City F.C., Premier League, River Plate, with strongest over-indexing on Manchester City F.C. (3.38× the country average).
Demographically, the Manchester United F.C. audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Manchester United F.C. fan in Argentina is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Manchester United F.C. profile in Argentina.
30.0% are female, 70.0% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 32.3 |
| Estimated audience size | 2,091,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Manchester United F.C. audience comes from Argentina.
| Country | Share |
|---|---|
| United Kingdom | 12.8% |
| United States | 7.1% |
| Indonesia | 5.6% |
The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 3.57× | ||
| 02 | Liverpool F.C. | Sports | 3.54× | ||
| 03 | Aston Villa F.C. | Sports | 3.52× | ||
| 04 | Arsenal F.C. | Sports | 3.51× | ||
| 05 | Ligue 1 | Sports | 3.45× | ||
| 06 | Manchester City F.C. | Sports | 3.38× | ||
| 07 | Premier League | Sports | 3.18× | ||
| 08 | Juventus F.C. | Sports | 3.07× | ||
| 09 | UEFA Europa League | Sports | 3.07× | ||
| 10 | Angel Di Maria | Sports | 2.95× | ||
| 11 | Neymar | Sports | 2.57× | ||
| 12 | FC Bayern Munich | Sports | 2.41× | ||
| 13 | Paris Saint-Germain | Sports | 2.27× | ||
| 14 | Cristiano Ronaldo | Sports | 2.10× | ||
| 15 | UEFA Champions League | Sports | 2.05× | ||
| 16 | Marcelo Gallardo | Sports | 1.73× | ||
| 17 | Rosario Central | Sports | 1.71× | ||
| 18 | Twitch | Games | 1.60× | ||
| 19 | River Plate | Sports | 1.56× | ||
| 20 | Betano | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Risk Appetite | THRILL | 0.97× | |
| Design Affinity | PREMIUM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.62× | |
| Career Orientation | POWER | 0.73× | |
| Indulgence | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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