A data profile of the people who buy, follow and care about diario olé in Argentina — modelled from more than twelve digital signal sources. diario olé has an estimated audience of 4,260,966 people in Argentina.
diario olé has an estimated audience of 4,260,966 people in Argentina. 21.9% are female, 78.1% are male, average age 37.9. Top brand affinities: Copa Libertadores, UEFA Champions League, Lionel Messi, Cristiano Ronaldo, UEFA Europa League.
Top brand affinities include Copa Libertadores, UEFA Champions League, Lionel Messi, with strongest over-indexing on Copa Libertadores (1.92× the country average).
Demographically, the diario olé audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical diario olé fan in Argentina is more male, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Copa Libertadores.
The key figures that characterise the diario olé profile in Argentina.
21.9% are female, 78.1% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 37.9 |
| Estimated audience size | 4,260,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide diario olé audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 48.4% |
| Spain | 6.2% |
| China | 4.9% |
The strongest cross-interests of the diario olé audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Aguilera | Music & Radio | 2.23× | ||
| 02 | Stadium | Sports | 2.11× | ||
| 03 | Copa América | Sports | 1.97× | ||
| 04 | Copa Libertadores | Sports | 1.92× | ||
| 05 | Mike Tyson | Sports | 1.92× | ||
| 06 | Sevilla FC | Sports | 1.88× | ||
| 07 | Air pollution | Health | 1.66× | ||
| 08 | UEFA Europa League | Sports | 1.63× | ||
| 09 | Ultimate Fighting Championship | Sports | 1.63× | ||
| 10 | Lionel Messi | Sports | 1.60× | ||
| 11 | Ford Focus | Cars & Mobility | 1.60× | ||
| 12 | Vehicle insurance | Cars & Mobility | 1.60× | ||
| 13 | Michelin | Cars & Mobility | 1.60× | ||
| 14 | Jessica Alba | Movies & TV | 1.57× | ||
| 15 | UEFA Champions League | Sports | 1.55× | ||
| 16 | Used car | Cars & Mobility | 1.53× | ||
| 17 | Toyota Corolla | Cars & Mobility | 1.53× | ||
| 18 | Volkswagen Polo | Cars & Mobility | 1.53× | ||
| 19 | Cristiano Ronaldo | Sports | 1.52× | ||
| 20 | Volkswagen Gol | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.30× | |
| Patriotism | CONSERVATISM | 1.23× | |
| DIY Mentality | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.43× | |
| Early Adopter Mentality | POWER | 0.57× | |
| Pet Ownership | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for diario olé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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