Rascasse Audience Intelligence

Lionel Messi Audience in United States

Lionel Messi has an estimated audience of 6.7M people in United States.

#22among Soccer in United States
#393among people in United States#433in Sports

The average Lionel Messi fan in United States is 34.8 years old, more male, and lives primarily in California.

By number of fans, Lionel Messi ranks #1 among the 919 MLS teams in United States — 101.7× the group median.

Its fans are 1.3 years younger than the group average of 36.1.

Women make up 40.9% of the fan base, 3.1 percentage points more than the group average.

Compared with the other 918 MLS teams, Lionel Messi fans stand out for their interest in AC Milan, Cristiano Ronaldo and Neymar.

In Q2/2026, search interest was +155.8% on the same quarter a year earlier; the median across the group was +21.1%.

Interest is seasonal: June, August and December account for 42% of the year's searches, February is the quietest month.

Most fans live in California, Florida, Texas.

Top affinities include AC Milan, Cristiano Ronaldo, Neymar, with strongest over-indexing on AC Milan (10.59× the country average).

Demographically, the Lionel Messi audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Sustainability.

The typical Lionel Messi fan in United States is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for AC Milan.

Category: Sports · Type: Person · Subtype: Soccer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.7M
in United States
Gender
40.9%♀
59.1% male
Age
34.8
average years
Country rank
#5136
among all objects in United States
Fig. 01

Search interest · 12-month trend

+156%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Lionel Messi fans

40.9% are female, 59.1% are male, average age 34.8.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Lionel Messi audience in United States
MetricValue
Female40.9%
Male59.1%
Average age34.8
Estimated audience size6.7M
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Lionel Messi audience in United States
Age bracketShare%
16-2434%
25-3421%
35-4418%
45-5416%
55+12%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Lionel Messi audience comes from United States.

Worldwide audience distribution share by country for Lionel Messi
CountryShare
United States13.7%
India8.1%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lionel Messi fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~300K1.84×
02Florida~800K1.77×
03Maryland~200K1.49×
04New York~600K1.48×
05California~1M1.46×
06Texas~700K1.45×
07Massachusetts~200K1.36×
08Connecticut~90K1.27×
09Virginia~200K1.24×
10Georgia~300K1.22×
11Illinois~300K1.21×
12Washington~200K1.14×
13Rhode Island~20K1.14×
14Kansas~70K1.13×
15Utah~70K1.11×
16Washington, District of Columbia~20K1.11×
17North Carolina~200K1.09×
18Nevada~70K1.08×
19Arizona~200K1.02×
20Nebraska~40K1.02×
21Colorado~100K1.00×
22Delaware~20K0.98×
23Missouri~100K0.97×
24Tennessee~100K0.93×
25Oregon~80K0.93×
26Indiana~100K0.91×
27Pennsylvania~200K0.90×
28Ohio~200K0.89×
29Minnesota~100K0.89×
30Kentucky~80K0.89×
31Alabama~90K0.88×
32South Carolina~90K0.86×
33Vermont~10K0.86×
34Louisiana~80K0.85×
35Oklahoma~70K0.85×
36New Mexico~40K0.85×
37Iowa~50K0.83×
38New Hampshire~20K0.82×
39Arkansas~50K0.80×
40Maine~20K0.80×
41Michigan~200K0.79×
42Hawaii~20K0.79×
43North Dakota~10K0.78×
44Wisconsin~90K0.77×
45South Dakota~10K0.77×
46Idaho~30K0.76×
47Mississippi~40K0.68×
48Alaska~10K0.68×
49West Virginia~20K0.62×
50Montana~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Lionel Messi, United States
0.62×1.00×1.84×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lionel Messi audience vs. the country average
#·InterestCategoryAffinity×
01AC MilanSports10.59×
02Cristiano RonaldoSports10.24×
03NeymarSports10.15×
04Liga MXSports8.69×
05Juventus FCSports8.57×
06Sports bettingGames8.16×
07FC Bayern MunichSports8.09×
08Manchester City F.C.Sports7.76×
09FIFA World CupSports7.36×
10Liverpool F.C.Sports7.14×
11Manchester United F.C.Sports5.77×
12FC BarcelonaSports5.59×
13ArgentinaTravel & Leisure5.50×
14Premier LeagueSports5.44×
15Real Madrid Club de FútbolSports5.13×
16FIFA World Cup 2026Sports4.70×
17UEFA Champions LeagueSports4.35×
18MexicoTravel & Leisure3.19×
19Team sportSports3.00×
20SoccerSports2.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lionel Messi audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lionel Messi audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
SustainabilityBALANCE1.19×
Luxury OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lionel Messi audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Convenience OrientationPREMIUM0.70×
CreativityOPEN0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

See Lionel Messi audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lionel Messi over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/lionel-messi-3155” · Methodology