A data profile of the people who buy, follow and care about Clarín (Argentine newspaper) in Argentina — modelled from more than twelve digital signal sources. Clarín (Argentine newspaper) has an estimated audience of 8,762,024 people in Argentina.
Clarín (Argentine newspaper) has an estimated audience of 8,762,024 people in Argentina. 60.5% are female, 39.5% are male, average age 41.5. Top brand affinities: Flirting.
Top brand affinities include Flirting, with strongest over-indexing on Flirting (1.6× the country average).
Demographically, the Clarín (Argentine newspaper) audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Tradition.
The typical Clarín (Argentine newspaper) fan in Argentina is more female, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Flirting.
The key figures that characterise the Clarín (Argentine newspaper) profile in Argentina.
60.5% are female, 39.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.5 |
| Estimated audience size | 8,762,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Clarín (Argentine newspaper) audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 41.8% |
| Spain | 12.0% |
| United States | 7.2% |
The strongest cross-interests of the Clarín (Argentine newspaper) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flirting | Kids & Family | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.19× | |
| Tradition | CONSERVATISM | 1.18× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Career Orientation | POWER | 0.63× | |
| Mindfulness | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Clarín (Argentine newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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