A data profile of the people who buy, follow and care about Página/12 in Argentina — modelled from more than twelve digital signal sources. Página/12 has an estimated audience of 3,794,929 people in Argentina.
Página/12 has an estimated audience of 3,794,929 people in Argentina. 56.3% are female, 43.7% are male, average age 43.1. Top brand affinities: LinkedIn, Do it yourself (DIY), Online newspaper, Brad Pitt, George Clooney.
Top brand affinities include LinkedIn, Do it yourself (DIY), Online newspaper, with strongest over-indexing on LinkedIn (1.54× the country average).
Demographically, the Página/12 audience skews more female with an average age of 43.1, and over-indexes on personality traits such as DIY Mentality, Sustainability.
The typical Página/12 fan in Argentina is more female, around 43.1 years old, with strong DIY Mentality tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Página/12 profile in Argentina.
56.3% are female, 43.7% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 43.1 |
| Estimated audience size | 3,794,929 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 32% |
of the worldwide Página/12 audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 71.6% |
| Spain | 7.8% |
| United States | 3.8% |
The strongest cross-interests of the Página/12 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Meghan Markle | Fashion & Accessoires | 2.94× | ||
| 02 | George Clooney | Movies & TV | 2.76× | ||
| 03 | Nobel Peace Prize | Politics & Society | 2.63× | ||
| 04 | Meryl Streep | Movies & TV | 2.30× | ||
| 05 | Air France | Travel & Leisure | 2.16× | ||
| 06 | Phil Collins | Music & Radio | 2.12× | ||
| 07 | American Airlines | Travel & Leisure | 2.00× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 1.98× | ||
| 09 | Online newspaper | News | 1.94× | ||
| 10 | Denver Nuggets | Sports | 1.91× | ||
| 11 | Cancer awareness | Health | 1.76× | ||
| 12 | Rail transport | Travel & Leisure | 1.70× | ||
| 13 | Renewable energy | Business & Career | 1.70× | ||
| 14 | Brad Pitt | Movies & TV | 1.69× | ||
| 15 | Nonprofit organization | Politics & Society | 1.69× | ||
| 16 | Angelina Jolie | Movies & TV | 1.69× | ||
| 17 | Trivago | Travel & Leisure | 1.66× | ||
| 18 | Museum | Arts & Culture | 1.59× | ||
| 19 | Activism | Politics & Society | 1.57× | ||
| 20 | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.38× | |
| Sustainability | BALANCE | 1.34× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Early Adopter Mentality | POWER | 0.69× | |
| Extroversion | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Página/12. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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