A data profile of the people who buy, follow and care about Online newspaper in Argentina — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 1,808,685 people in Argentina.
Online newspaper has an estimated audience of 1,808,685 people in Argentina. 55.2% are female, 44.8% are male, average age 41.4. Top brand affinities: La Nación (San José), Perfil, Ámbito Financiero, Infobae, MDZ Online.
Top brand affinities include La Nación (San José), Perfil, Ámbito Financiero, with strongest over-indexing on La Nación (San José) (3.4× the country average).
Demographically, the Online newspaper audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sports Activity, Career Orientation.
The typical Online newspaper fan in Argentina is more female, around 41.4 years old, with strong Sports Activity tendencies and a notable affinity for La Nación (San José).
The key figures that characterise the Online newspaper profile in Argentina.
55.2% are female, 44.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.4 |
| Estimated audience size | 1,808,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Online newspaper audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Sol (Stamford) | News | 3.93× | ||
| 02 | MDZ Online | News | 3.89× | ||
| 03 | Breaking news | Movies & TV | 3.46× | ||
| 04 | La Nación (San José) | News | 3.40× | ||
| 05 | los andes diario | News | 2.50× | ||
| 06 | Electronic publishing | News | 2.44× | ||
| 07 | El Ancasti | News | 2.39× | ||
| 08 | Los Andes, Chile | Travel & Leisure | 2.31× | ||
| 09 | TeleShow | Movies & TV | 2.20× | ||
| 10 | ANSES | Politics & Society | 2.06× | ||
| 11 | Perfil | News | 2.04× | ||
| 12 | La Voz del Interior | Internet & Social Media | 2.03× | ||
| 13 | Radio Mitre | Music & Radio | 1.97× | ||
| 14 | Página/12 | News | 1.94× | ||
| 15 | Revista Pronto | News | 1.87× | ||
| 16 | Crónica (newspaper) | News | 1.85× | ||
| 17 | Mirtha Legrand | Movies & TV | 1.77× | ||
| 18 | Ámbito Financiero | News | 1.76× | ||
| 19 | La Voz (Spanish TV series) | Movies & TV | 1.74× | ||
| 20 | Infobae | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.58× | |
| Career Orientation | POWER | 1.55× | |
| Indulgence | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Risk Appetite | THRILL | 0.91× | |
| Design Affinity | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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