A data profile of the people who buy, follow and care about Mirtha Legrand in Argentina — modelled from more than twelve digital signal sources. Mirtha Legrand has an estimated audience of 4,076,610 people in Argentina.
Mirtha Legrand has an estimated audience of 4,076,610 people in Argentina. 89.0% are female, 11.0% are male, average age 46.8. Top brand affinities: Meghan Markle, Online newspaper, Angelina Jolie, Brad Pitt, Meryl Streep.
Top brand affinities include Meghan Markle, Online newspaper, Angelina Jolie, with strongest over-indexing on Meghan Markle (6.2× the country average).
Demographically, the Mirtha Legrand audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Mirtha Legrand fan in Argentina is more female, around 46.8 years old, with strong Indulgence tendencies and a notable affinity for Meghan Markle.
The key figures that characterise the Mirtha Legrand profile in Argentina.
89.0% are female, 11.0% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 89.0% |
| Male | 11.0% |
| Average age | 46.8 |
| Estimated audience size | 4,076,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 13% | |
| 40-49 | 17% | |
| 50+ | 46% |
of the worldwide Mirtha Legrand audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 96.8% |
| United States | 1.0% |
| Colombia | 0.9% |
The strongest cross-interests of the Mirtha Legrand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Meghan Markle | Fashion & Accessoires | 6.20× | ||
| 02 | EasyJet | Travel & Leisure | 6.20× | ||
| 03 | Meryl Streep | Movies & TV | 3.19× | ||
| 04 | Air France | Travel & Leisure | 2.83× | ||
| 05 | Angelina Jolie | Movies & TV | 2.59× | ||
| 06 | George Clooney | Movies & TV | 2.57× | ||
| 07 | American Airlines | Travel & Leisure | 2.27× | ||
| 08 | Cancer awareness | Health | 2.09× | ||
| 09 | Phil Collins | Music & Radio | 2.04× | ||
| 10 | Rail transport | Travel & Leisure | 1.99× | ||
| 11 | Trivago | Travel & Leisure | 1.93× | ||
| 12 | Robbie Williams | Music & Radio | 1.85× | ||
| 13 | Brad Pitt | Movies & TV | 1.84× | ||
| 14 | Nonprofit organization | Politics & Society | 1.79× | ||
| 15 | Online newspaper | News | 1.77× | ||
| 16 | Anne Hathaway | Movies & TV | 1.69× | ||
| 17 | Anti-aging cream | Beauty & Wellness | 1.63× | ||
| 18 | Tradition | Politics & Society | 1.54× | ||
| 19 | Car rentals | Cars & Mobility | 1.52× | ||
| 20 | Kitchenware | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.74× | |
| Convenience Orientation | PREMIUM | 1.66× | |
| Tradition | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.62× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Risk Appetite | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Mirtha Legrand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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