Rascasse Audience Intelligence

Robbie Williams Audience in Germany

Robbie Williams has an estimated audience of 2.9M people in Germany.

#11among Pop in Germany
#105among people in Germany#149in Music & Radio

The average Robbie Williams fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Robbie Williams ranks #18 among the 1581 objects in Pop in Germany — 2.2× the group median.

Its fans are 3.5 years older than the group average of 40.0.

Women make up 60.5% of the fan base, 1.1 percentage points fewer than the group average.

Compared with the other 1580 objects in Pop, Robbie Williams fans stand out for their interest in Joan Jett, Joy Denalane and Sasha.

Interest is seasonal: January, November and December account for 40% of the year's searches, April is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Joan Jett, Joy Denalane, Sasha, with strongest over-indexing on Joan Jett (29.74× the country average).

Demographically, the Robbie Williams audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Tradition.

The typical Robbie Williams fan in Germany is more female, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Joan Jett.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.9M
in Germany
Gender
60.5%♀
39.5% male
Age
43.5
average years
Country rank
#2146
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Robbie Williams fans

60.5% are female, 39.5% are male, average age 43.5.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Robbie Williams audience in Germany
MetricValue
Female60.5%
Male39.5%
Average age43.5
Estimated audience size2.9M
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Robbie Williams audience in Germany
Age bracketShare%
16-2411%
25-3413%
35-4423%
45-5432%
55+21%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Robbie Williams audience comes from Germany.

Worldwide audience distribution share by country for Robbie Williams
CountryShare
Germany15.5%
United Kingdom12.4%
Mexico7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Robbie Williams fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~70K1.32×
02Sachsen~100K1.18×
03Schleswig-Holstein~100K1.14×
04Niedersachsen~200K1.08×
05Nordrhein-Westfalen~600K1.07×
06Sachsen-Anhalt~60K1.03×
07Thüringen~60K1.03×
08Brandenburg~70K0.99×
09Rheinland-Pfalz~100K0.98×
10Mecklenburg-Vorpommern~40K0.97×
11Bayern~400K0.94×
12Hessen~200K0.93×
13Berlin~100K0.91×
14Baden-Württemberg~300K0.85×
15Bremen~20K0.85×
16Saarland~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Robbie Williams, Germany
0.83×1.00×1.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Robbie Williams audience vs. the country average
#·InterestCategoryAffinity×
01Joan JettMusic & Radio29.74×
02Joy DenalaneMusic & Radio29.29×
03SashaMusic & Radio15.12×
04Simply RedMusic & Radio9.18×
05Rod StewartMusic & Radio8.84×
06Chris ReaMusic & Radio7.27×
07Judy GarlandMovies & TV6.91×
08Hape KerkelingMovies & TV6.11×
09Anna LoosMovies & TV6.06×
10Phil CollinsMusic & Radio5.37×
11Udo LindenbergMusic & Radio5.22×
12Thomas GottschalkMovies & TV5.00×
13Roland KaiserMusic & Radio4.90×
14Peter MaffayMusic & Radio4.85×
15Barbara SchönebergerMovies & TV4.85×
16Gil OfarimMusic & Radio4.75×
17Sarah ConnorMusic & Radio4.66×
18Let's Dance (German TV series)Movies & TV3.11×
19TagesschauMovies & TV2.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Robbie Williams audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Robbie Williams audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.35×
TraditionCONSERVATISM1.33×
MindfulnessBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Robbie Williams audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.67×
IndividualismJOY0.77×
Career OrientationPOWER0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Robbie Williams over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/robbie-williams-14886” · Methodology