Wincent Weiss Audience in Germany
Wincent Weiss has an estimated audience of 2,990,664 people in Germany. 73.0% are female, 27.0% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Rossmann, Polsat, Dog breed, Oliver Kahn.
The average Wincent Weiss fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Rossmann, Polsat, with strongest over-indexing on Home Office (2.94× the country average). Demographically, the Wincent Weiss audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Healthy Lifestyle, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Wincent Weiss fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 37.2 |
| Estimated audience size | 2,990,664 |
Audience persona
The typical Wincent Weiss fan in Germany is more female, around 37.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 667,201 | 1.02× |
| Bayern | 446,767 | 0.93× |
| Baden-Württemberg | 408,454 | 1× |
| Niedersachsen | 337,960 | 1.16× |
| Sachsen | 183,543 | 1.25× |
| Hessen | 173,616 | 0.76× |
| Rheinland-Pfalz | 141,946 | 0.95× |
| Schleswig-Holstein | 137,193 | 1.28× |
| Brandenburg | 112,153 | 1.21× |
| Berlin | 95,131 | 0.71× |
| Thüringen | 94,488 | 1.24× |
| Sachsen-Anhalt | 81,395 | 1.05× |
| Hamburg | 63,648 | 0.94× |
| Mecklenburg-Vorpommern | 58,382 | 1.02× |
| Saarland | 28,120 | 0.77× |
| Bremen | 18,103 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.94× | Business & Career |
| Rossmann | 1.87× | Shopping |
| Polsat | 15.49× | Movies & TV |
| Dog breed | 1.5× | Pets & Animals |
| Oliver Kahn | 5.49× | Sports |
| Progressive rock | 2.28× | Music & Radio |
| Time (magazine) | 2.61× | News |
| Granola | 10.06× | Food & Beverages |
| Urban horticulture | 1.53× | Home & Garden |
| Glencore | 9.37× | Business & Career |
| Škoda Kodiaq | 1.55× | Cars & Mobility |
| N'Golo Kanté | 4.02× | Sports |
| Information sensitivity | 3.57× | Technology & Electronics |
| myDealZ | 1.81× | Shopping |
| Radio Sarajevo | 5.36× | Music & Radio |
| Mortal Kombat: Annihilation | 24.36× | Games |
| Ho, Ghana | 2.55× | Travel & Leisure |
| Hebe | 2.38× | Home & Garden |
| Whataburger | 2.9× | Food & Beverages |
| Figure painting (hobby) | 1.99× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.24 |
| Creativity | OPEN | 1.19 |
| LGBTQ+ Identity | OPEN | 1.16 |
| DIY Mentality | THRILL | 1.13 |
| Mindfulness | BALANCE | 1.1 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.0% |
| Austria | 4.3% |
| Switzerland | 4.0% |
See Wincent Weiss audiences in other countries
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Frequently asked questions
How many fans does Wincent Weiss have in Germany?
Wincent Weiss has an estimated audience of 2,990,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wincent Weiss fans?
73.0% of Wincent Weiss fans are female, 27.0% are male, with an average age of 37.2 years.
Which brands do Wincent Weiss fans like most?
Wincent Weiss fans show strongest brand affinity for Home Office (2.94×), Rossmann (1.87×), and Polsat (15.49×) over the country average.
Where do Wincent Weiss fans live in Germany?
Wincent Weiss fans in Germany are most concentrated in Nordrhein-Westfalen (reach 667,201), Bayern (reach 446,767), and Baden-Württemberg (reach 408,454). These three regions account for the largest share of the active audience.
What other brands do Wincent Weiss fans also like?
Beyond Wincent Weiss itself, the audience over-indexes on Rossmann (1.87×), Polsat (15.49×), Dog breed (1.5×), and Oliver Kahn (5.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wincent Weiss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.