A data profile of the people who buy, follow and care about Wincent Weiss in Germany — modelled from more than twelve digital signal sources. Wincent Weiss has an estimated audience of 3,347,386 people in Germany.
The average Wincent Weiss fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Johannes Oerding, Max Giesinger, Roland Kaiser, with strongest over-indexing on Johannes Oerding (26.89× the country average).
Demographically, the Wincent Weiss audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Tradition, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wincent Weiss fan in Germany is more female, around 36.9 years old, with strong Tradition tendencies and a notable affinity for Johannes Oerding.
The key figures that characterise the Wincent Weiss profile in Germany.
72.2% are female, 27.8% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 36.9 |
| Estimated audience size | 3,347,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 13% |
of the worldwide Wincent Weiss audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 85.7% |
| Austria | 4.4% |
| Switzerland | 3.5% |
Where the Wincent Weiss audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~100K | 1.35× | |
| 02 | Sachsen | ~200K | 1.27× | |
| 03 | Thüringen | ~100K | 1.26× | |
| 04 | Mecklenburg-Vorpommern | ~70K | 1.21× | |
| 05 | Brandenburg | ~100K | 1.18× | |
| 06 | Niedersachsen | ~300K | 1.14× | |
| 07 | Sachsen-Anhalt | ~90K | 1.11× | |
| 08 | Nordrhein-Westfalen | ~600K | 0.95× | |
| 09 | Baden-Württemberg | ~400K | 0.95× | |
| 10 | Hamburg | ~60K | 0.92× | |
| 11 | Rheinland-Pfalz | ~100K | 0.89× | |
| 12 | Bayern | ~400K | 0.87× | |
| 13 | Saarland | ~30K | 0.82× | |
| 14 | Hessen | ~200K | 0.74× | |
| 15 | Bremen | ~20K | 0.71× | |
| 16 | Berlin | ~90K | 0.68× |
The strongest cross-interests of the Wincent Weiss audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Max Giesinger | Music & Radio | 28.52× | ||
| 02 | Lotte | Music & Radio | 27.44× | ||
| 03 | Johannes Oerding | Music & Radio | 26.89× | ||
| 04 | Tim Bendzko | Music & Radio | 18.66× | ||
| 05 | Clueso | Music & Radio | 18.63× | ||
| 06 | Bosse (musician) | Music & Radio | 17.47× | ||
| 07 | Michael Patrick Kelly | Music & Radio | 12.55× | ||
| 08 | Yvonne Catterfeld | Music & Radio | 11.59× | ||
| 09 | Rea Garvey | Music & Radio | 10.66× | ||
| 10 | Roland Kaiser | Music & Radio | 9.87× | ||
| 11 | Nico Santos | Music & Radio | 9.74× | ||
| 12 | Mark Forster | Music & Radio | 9.15× | ||
| 13 | Jürgen Drews | Music & Radio | 8.88× | ||
| 14 | Udo Jürgens | Music & Radio | 8.78× | ||
| 15 | Jeanette Biedermann | Music & Radio | 8.44× | ||
| 16 | Maite Kelly | Music & Radio | 6.98× | ||
| 17 | Sarah Connor | Music & Radio | 6.61× | ||
| 18 | Nina Chuba | Music & Radio | 5.72× | ||
| 19 | Ina Müller | Movies & TV | 5.62× | ||
| 20 | Tagesschau | Movies & TV | 2.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.99× | |
| Mindfulness | BALANCE | 1.36× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.73× | |
| Indulgence | JOY | 0.84× |
Wincent Weiss has an estimated audience of 3,347,386 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
72.2% of Wincent Weiss fans are female, 27.8% are male, with an average age of 36.9 years.
Wincent Weiss fans show strongest brand affinity for Johannes Oerding (26.89×), Max Giesinger (28.52×), and Roland Kaiser (9.87×) over the country average.
Wincent Weiss fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Wincent Weiss itself, the audience over-indexes on Max Giesinger (28.52×), Roland Kaiser (9.87×), Clueso (18.63×), and Michael Patrick Kelly (12.55×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Wincent Weiss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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