Rascasse Audience Intelligence

Lena Meyer-Landrut Audience in Germany

A data profile of the people who buy, follow and care about Lena Meyer-Landrut in Germany — modelled from more than twelve digital signal sources. Lena Meyer-Landrut has an estimated audience of 4,072,048 people in Germany.

#5among Pop in Germany#54among Person in Germany#89in Music & Radio

The average Lena Meyer-Landrut fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Welsh Corgi, Flea, The Masked Singer, with strongest over-indexing on Welsh Corgi (6.02× the country average).

Demographically, the Lena Meyer-Landrut audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Tradition, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lena Meyer-Landrut fan in Germany is more female, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Welsh Corgi.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lena Meyer-Landrut profile in Germany.

Audience size
4.1M
in Germany
Gender
60.9%♀
39.1% male
Age
37.5
average years
Country rank
#1437
Person in Germany
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lena Meyer-Landrut fans

60.9% are female, 39.1% are male, average age 37.5.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Lena Meyer-Landrut audience in Germany
MetricValue
Female60.9%
Male39.1%
Average age37.5
Estimated audience size4,072,048
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Lena Meyer-Landrut audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3923%
40-4922%
50+13%
Fig. 04

Worldwide distribution

55.0%

of the worldwide Lena Meyer-Landrut audience comes from Germany.

Worldwide audience distribution share by country for Lena Meyer-Landrut
CountryShare
Germany55.0%
United States7.4%
Spain4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lena Meyer-Landrut audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lena Meyer-Landrut fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~400K1.21×
02Schleswig-Holstein~100K1.14×
03Nordrhein-Westfalen~800K1.08×
04Brandenburg~100K1.04×
05Mecklenburg-Vorpommern~70K1.04×
06Sachsen~200K1.02×
07Sachsen-Anhalt~90K1.02×
08Thüringen~90K1.02×
09Rheinland-Pfalz~200K1.01×
10Hamburg~70K0.99×
11Saarland~40K0.97×
12Baden-Württemberg~400K0.92×
13Bayern~500K0.91×
14Berlin~100K0.90×
15Bremen~20K0.88×
16Hessen~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Lena Meyer-Landrut, Germany
0.84×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lena Meyer-Landrut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lena Meyer-Landrut audience
#·InterestCategoryAffinity×
01FleaPets & Animals14.01×
02Twilight (series)Movies & TV8.57×
03TickHealth8.50×
04Lina Larissa StrahlMovies & TV8.21×
05BreathingHealth7.55×
06Vet-ConceptPets & Animals7.05×
07The Masked SingerMovies & TV6.69×
08Welsh CorgiPets & Animals6.02×
09Sarah ConnorMusic & Radio3.57×
10Jenna OrtegaMovies & TV3.28×
11Gute Zeiten, schlechte ZeitenMovies & TV3.21×
12Litter boxPets & Animals3.20×
13MichelleMusic & Radio3.13×
14Markus LanzMovies & TV2.85×
15Thomas GottschalkMovies & TV2.71×
16Helene FischerMusic & Radio2.17×
17DeichmannShopping2.12×
18Müller (company)Food & Beverages1.81×
19TagesschauMovies & TV1.58×
20Harry PotterMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lena Meyer-Landrut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lena Meyer-Landrut audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.39×
Pet OwnershipJOY1.32×
Community OrientationOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lena Meyer-Landrut audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.90×
Luxury OrientationPREMIUM0.92×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lena Meyer-Landrut have in Germany?

Lena Meyer-Landrut has an estimated audience of 4,072,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lena Meyer-Landrut fans?

60.9% of Lena Meyer-Landrut fans are female, 39.1% are male, with an average age of 37.5 years.

03

Which brands do Lena Meyer-Landrut fans like most?

Lena Meyer-Landrut fans show strongest brand affinity for Welsh Corgi (6.02×), Flea (14.01×), and The Masked Singer (6.69×) over the country average.

04

Where do Lena Meyer-Landrut fans live in Germany?

Lena Meyer-Landrut fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Lena Meyer-Landrut fans also like?

Beyond Lena Meyer-Landrut itself, the audience over-indexes on Flea (14.01×), The Masked Singer (6.69×), Tick (8.5×), and Twilight (series) (8.57×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Lena Meyer-Landrut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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