Lena Meyer-Landrut Audience in Germany
Lena Meyer-Landrut has an estimated audience of 3,291,602 people in Germany. 60.9% are female, 39.1% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Welsh Corgi, Flea, Tick, Gute Zeiten, schlechte Zeiten, Twilight (series).
The average Lena Meyer-Landrut fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Welsh Corgi, Flea, Tick, with strongest over-indexing on Welsh Corgi (6.02× the country average). Demographically, the Lena Meyer-Landrut audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Lena Meyer-Landrut fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 37.5 |
| Estimated audience size | 3,291,602 |
Audience persona
The typical Lena Meyer-Landrut fan in Germany is more female, around 37.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Welsh Corgi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 770,718 | 1.07× |
| Bayern | 487,108 | 0.92× |
| Baden-Württemberg | 411,546 | 0.92× |
| Niedersachsen | 405,114 | 1.27× |
| Hessen | 207,829 | 0.83× |
| Sachsen | 172,170 | 1.07× |
| Rheinland-Pfalz | 163,649 | 0.99× |
| Schleswig-Holstein | 135,115 | 1.14× |
| Berlin | 134,797 | 0.92× |
| Brandenburg | 111,534 | 1.09× |
| Sachsen-Anhalt | 90,583 | 1.06× |
| Thüringen | 81,950 | 0.98× |
| Hamburg | 76,661 | 1.03× |
| Mecklenburg-Vorpommern | 61,878 | 0.98× |
| Saarland | 36,908 | 0.91× |
| Bremen | 23,064 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Welsh Corgi | 6.02× | Pets & Animals |
| Flea | 14.01× | Pets & Animals |
| Tick | 8.5× | Health |
| Gute Zeiten, schlechte Zeiten | 3.21× | Movies & TV |
| Twilight (series) | 8.57× | Movies & TV |
| Vet-Concept | 7.05× | Pets & Animals |
| Harry Potter | 1.57× | Movies & TV |
| The Masked Singer | 6.69× | Movies & TV |
| Lina Larissa Strahl | 8.21× | Movies & TV |
| Deichmann | 2.12× | Shopping |
| Tagesschau | 1.58× | Movies & TV |
| Jenna Ortega | 3.28× | Movies & TV |
| Litter box | 3.2× | Pets & Animals |
| Markus Lanz | 2.85× | Movies & TV |
| Breathing | 7.55× | Health |
| Thomas Gottschalk | 2.71× | Movies & TV |
| Michelle | 3.13× | Music & Radio |
| Gala | 1.83× | News |
| Euphoria | 1.73× | Movies & TV |
| Helene Fischer | 2.17× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.37 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Design Affinity | PREMIUM | 1.27 |
| Sustainability | BALANCE | 1.18 |
| Sports Activity | POWER | 1.17 |
| Patriotism | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.8% |
| Austria | 4.1% |
| China | 3.3% |
See Lena Meyer-Landrut audiences in other countries
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Frequently asked questions
How many fans does Lena Meyer-Landrut have in Germany?
Lena Meyer-Landrut has an estimated audience of 3,291,602 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lena Meyer-Landrut fans?
60.9% of Lena Meyer-Landrut fans are female, 39.1% are male, with an average age of 37.5 years.
Which brands do Lena Meyer-Landrut fans like most?
Lena Meyer-Landrut fans show strongest brand affinity for Welsh Corgi (6.02×), Flea (14.01×), and Tick (8.5×) over the country average.
Where do Lena Meyer-Landrut fans live in Germany?
Lena Meyer-Landrut fans in Germany are most concentrated in Nordrhein-Westfalen (reach 770,718), Bayern (reach 487,108), and Baden-Württemberg (reach 411,546). These three regions account for the largest share of the active audience.
What other brands do Lena Meyer-Landrut fans also like?
Beyond Lena Meyer-Landrut itself, the audience over-indexes on Flea (14.01×), Tick (8.5×), Gute Zeiten, schlechte Zeiten (3.21×), and Twilight (series) (8.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lena Meyer-Landrut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.