A data profile of the people who buy, follow and care about Tradition in Argentina — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 1,351,854 people in Argentina.
Tradition has an estimated audience of 1,351,854 people in Argentina. 62.3% are female, 37.7% are male, average age 40.8. Top brand affinities: Mirtha Legrand, ANSES, FIFA Club World Cup, Pope John Paul II, Crochet.
Top brand affinities include Mirtha Legrand, ANSES, FIFA Club World Cup, with strongest over-indexing on Mirtha Legrand (1.54× the country average).
Demographically, the Tradition audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Tradition fan in Argentina is more female, around 40.8 years old, with strong Career Orientation tendencies and a notable affinity for Mirtha Legrand.
The key figures that characterise the Tradition profile in Argentina.
62.3% are female, 37.7% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 40.8 |
| Estimated audience size | 1,351,854 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Tradition audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Tradition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ravenna | Travel & Leisure | 2.72× | ||
| 02 | Pope John Paul II | Politics & Society | 2.25× | ||
| 03 | Julio Iglesias | Music & Radio | 2.07× | ||
| 04 | Crochet | Home & Garden | 2.03× | ||
| 05 | Yarn | Fashion & Accessoires | 2.03× | ||
| 06 | Knitting | Home & Garden | 1.98× | ||
| 07 | Genetics | Kids & Family | 1.79× | ||
| 08 | ANSES | Politics & Society | 1.78× | ||
| 09 | Sewing | Home & Garden | 1.78× | ||
| 10 | Thought | Politics & Society | 1.78× | ||
| 11 | Ontology | Health | 1.75× | ||
| 12 | North Region, Brazil | Travel & Leisure | 1.75× | ||
| 13 | Soul | Health | 1.70× | ||
| 14 | Folklore | Politics & Society | 1.68× | ||
| 15 | Girl | Kids & Family | 1.58× | ||
| 16 | God | Politics & Society | 1.57× | ||
| 17 | Salta | Travel & Leisure | 1.55× | ||
| 18 | Mirtha Legrand | Movies & TV | 1.54× | ||
| 19 | FIFA Club World Cup | Sports | 1.54× | ||
| 20 | ABC | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.25× | |
| Indulgence | JOY | 1.91× | |
| Sports Activity | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Individualism | JOY | 0.74× | |
| Risk Appetite | THRILL | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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