A data profile of the people who buy, follow and care about Tradition in Austria — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 1,099,639 people in Austria.
The average Tradition fan in Austria is 43.5 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Home Office, Storm of Love, Melissa Naschenweng, with strongest over-indexing on Home Office (2.29× the country average).
Demographically, the Tradition audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Tradition fan in Austria is more female, around 43.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Home Office.
The key figures that characterise the Tradition profile in Austria.
60.5% are female, 39.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 43.5 |
| Estimated audience size | 1,099,639 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Tradition audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 6.2% |
| United Kingdom | 4.6% |
Where the Tradition audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~90K | 1.16× | |
| 02 | Upper Austria | ~100K | 1.04× | |
| 03 | Vienna | ~200K | 1.03× | |
| 04 | Styria | ~100K | 1.03× | |
| 05 | Burgenland | ~30K | 1.00× | |
| 06 | Salzburg | ~70K | 0.97× | |
| 07 | Carinthia (state) | ~50K | 0.97× | |
| 08 | Vorarlberg | ~40K | 0.97× | |
| 09 | Lower Austria | ~100K | 0.92× |
The strongest cross-interests of the Tradition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Office | Business & Career | 2.29× | ||
| 02 | Solidarity | Politics & Society | 1.91× | ||
| 03 | Florian Silbereisen | Music & Radio | 1.90× | ||
| 04 | Gardener | Home & Garden | 1.89× | ||
| 05 | Wolfgang Ambros | Music & Radio | 1.78× | ||
| 06 | Beatrice Egli | Music & Radio | 1.76× | ||
| 07 | Dahoam is Dahoam | Movies & TV | 1.75× | ||
| 08 | Melissa Naschenweng | Music & Radio | 1.73× | ||
| 09 | Soul | Health | 1.68× | ||
| 10 | Artistic inspiration | Arts & Culture | 1.64× | ||
| 11 | Tchibo | Shopping | 1.63× | ||
| 12 | Know-how | Business & Career | 1.63× | ||
| 13 | Pension | Business & Career | 1.61× | ||
| 14 | Philipp Hochmair | Movies & TV | 1.60× | ||
| 15 | Thermomix | Home & Garden | 1.58× | ||
| 16 | Farm | Travel & Leisure | 1.57× | ||
| 17 | Bonprix | Shopping | 1.56× | ||
| 18 | Pharmacy | Business & Career | 1.54× | ||
| 19 | Storm of Love | Movies & TV | 1.52× | ||
| 20 | Salzburger Nachrichten | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.44× | |
| Early Adopter Mentality | POWER | 1.40× | |
| Urban Lifestyle | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Healthy Lifestyle | BALANCE | 0.65× | |
| Travelling | THRILL | 0.78× |
Tradition has an estimated audience of 1,099,639 people in Austria, concentrated in Vienna and Upper Austria.
60.5% of Tradition fans are female, 39.5% are male, with an average age of 43.5 years.
Tradition fans show strongest brand affinity for Home Office (2.29×), Storm of Love (1.52×), and Melissa Naschenweng (1.73×) over the country average.
Tradition fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Tradition itself, the audience over-indexes on Storm of Love (1.52×), Melissa Naschenweng (1.73×), Wolfgang Ambros (1.78×), and Gardener (1.89×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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