Rascasse Audience Intelligence

Tradition Audience in Brazil

A data profile of the people who buy, follow and care about Tradition in Brazil — modelled from more than twelve digital signal sources. Tradition has an estimated audience of 9,151,064 people in Brazil.

#420among Topic in Brazil#26in Politics & Society

The average Tradition fan in Brazil is 41.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include God in Christianity, Early Christianity, Exorcism, with strongest over-indexing on God in Christianity (3.87× the country average).

Demographically, the Tradition audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Tradition fan in Brazil is more female, around 41.6 years old, with strong Tradition tendencies and a notable affinity for God in Christianity.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tradition profile in Brazil.

Audience size
9.2M
in Brazil
Gender
63.4%♀
36.6% male
Age
41.6
average years
Country rank
#635
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tradition fans

63.4% are female, 36.6% are male, average age 41.6.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Tradition audience in Brazil
MetricValue
Female63.4%
Male36.6%
Average age41.6
Estimated audience size9,151,064
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Tradition audience in Brazil
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4921%
50+27%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Tradition audience comes from Brazil.

Worldwide audience distribution share by country for Tradition
CountryShare
United States22.4%
Japan6.2%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tradition audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Tradition fans by region: top regions in Brazil
#RegionReachAffinity×
01Piauí~100K1.15×
02Roraima~30K1.11×
03Acre~30K1.10×
04Amapá~40K1.09×
05Pernambuco~400K1.06×
06Maranhão~200K0.99×
07Amazonas~200K0.98×
08Rio Grande do Norte~100K0.98×
09Alagoas~100K0.98×
10Sergipe~90K0.98×
11Rondônia~70K0.98×
12Tocantins~60K0.98×
13Pará~300K0.97×
14Paraíba~200K0.97×
15Rio de Janeiro~800K0.95×
16Bahia~600K0.95×
17Federal District~100K0.95×
18Mato Grosso do Sul~100K0.95×
19Mato Grosso~200K0.94×
20Santa Catarina~400K0.93×
21São Paulo~2M0.92×
22Paraná~500K0.91×
23Rio Grande do Sul~500K0.91×
24Goiás~300K0.91×
25Espírito Santo~200K0.91×
26Ceará~400K0.90×
27Minas Gerais~800K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tradition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tradition audience
#·InterestCategoryAffinity×
01ExorcismPolitics & Society5.86×
02Early ChristianityPolitics & Society5.75×
03ApocalypticismPolitics & Society4.42×
04Prophets and messengers in IslamPolitics & Society4.34×
05RabbiPolitics & Society4.34×
06Land of IsraelPolitics & Society4.08×
07God in ChristianityPolitics & Society3.87×
08NazarethTravel & Leisure3.55×
09JerusalemTravel & Leisure3.45×
10ProphetBusiness & Career3.09×
11MessianismPolitics & Society3.03×
12Christian denominationsPolitics & Society2.71×
13Ancient historyPolitics & Society2.51×
14Creator deityPolitics & Society2.49×
15MetaphysicsBusiness & Career2.13×
16JesusPolitics & Society1.89×
17GodPolitics & Society1.84×
18SpiritismHealth1.66×
19Esporte Clube VitóriaSports1.62×
20ReligionBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tradition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tradition audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.74×
SpiritualityBALANCE1.57×
MindfulnessBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tradition audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.65×
Luxury OrientationPREMIUM0.66×
Risk AppetiteTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tradition have in Brazil?

Tradition has an estimated audience of 9,151,064 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Tradition fans?

63.4% of Tradition fans are female, 36.6% are male, with an average age of 41.6 years.

03

Which brands do Tradition fans like most?

Tradition fans show strongest brand affinity for God in Christianity (3.87×), Early Christianity (5.75×), and Exorcism (5.86×) over the country average.

04

Where do Tradition fans live in Brazil?

Tradition fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~800K), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Tradition fans also like?

Beyond Tradition itself, the audience over-indexes on Early Christianity (5.75×), Exorcism (5.86×), Messianism (3.03×), and Ancient history (2.51×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Brazil

See Tradition audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Tradition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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