A data profile of the people who buy, follow and care about Prophet in Brazil — modelled from more than twelve digital signal sources. Prophet has an estimated audience of 4,689,376 people in Brazil.
Prophet has an estimated audience of 4,689,376 people in Brazil. 62.4% are female, 37.6% are male, average age 41.4. Top brand affinities: Country music, Instagram, Rock music, Pop music, Religion.
Top brand affinities include Country music, Instagram, Rock music, with strongest over-indexing on Country music (2.4× the country average).
Demographically, the Prophet audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Prophet fan in Brazil is more female, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Country music.
The key figures that characterise the Prophet profile in Brazil.
62.4% are female, 37.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 41.4 |
| Estimated audience size | 4,689,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Prophet audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 9.0% |
| Italy | 3.9% |
The strongest cross-interests of the Prophet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tradition | Politics & Society | 3.09× | ||
| 02 | Spanish language | Politics & Society | 3.04× | ||
| 03 | Rock music | Music & Radio | 2.45× | ||
| 04 | Country music | Music & Radio | 2.40× | ||
| 05 | Pop music | Music & Radio | 2.27× | ||
| 06 | Soul music | Music & Radio | 2.25× | ||
| 07 | Religion | Business & Career | 2.18× | ||
| 08 | Internet & Social Media | 2.10× | |||
| 09 | Hip hop music | Music & Radio | 2.00× | ||
| 10 | Radio | Technology & Electronics | 1.96× | ||
| 11 | Shopping malls | Shopping | 1.94× | ||
| 12 | Telecommunication | Technology & Electronics | 1.93× | ||
| 13 | Action movies | Movies & TV | 1.88× | ||
| 14 | Medicine | Business & Career | 1.85× | ||
| 15 | Jazz music | Music & Radio | 1.81× | ||
| 16 | Fluminense FC | Sports | 1.66× | ||
| 17 | Spotify | Internet & Social Media | 1.66× | ||
| 18 | Electronic music | Music & Radio | 1.64× | ||
| 19 | Fragrances | Beauty & Wellness | 1.61× | ||
| 20 | CR Vasco da Gama | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 3.09× | |
| Patriotism | CONSERVATISM | 2.10× | |
| Spirituality | BALANCE | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Mindfulness | BALANCE | 0.64× | |
| Luxury Orientation | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Prophet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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