Shopping malls Audience in Brazil
Shopping malls has an estimated audience of 22,748,402 people in Brazil. 68.6% are female, 31.4% are male, average age 40.7. Top regions: São Paulo, Rio de Janeiro, Santa Catarina. Top brand affinities: Shopee, Santos FC, Andressa Urach, Wholesale, Lindås.
The average Shopping malls fan in Brazil is 40.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Santa Catarina. Top brand affinities include Shopee, Santos FC, Andressa Urach, with strongest over-indexing on Shopee (3.2× the country average). Demographically, the Shopping malls audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Shopping malls fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 40.7 |
| Estimated audience size | 22,748,402 |
Audience persona
The typical Shopping malls fan in Brazil is more female, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Shopee.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 6,756,055 | 1.14× |
| Rio de Janeiro | 3,554,542 | 1.67× |
| Santa Catarina | 2,565,060 | 2.46× |
| Minas Gerais | 2,097,608 | 0.89× |
| Paraná | 1,557,793 | 1.12× |
| Rio Grande do Sul | 1,278,567 | 0.95× |
| Bahia | 1,221,029 | 0.81× |
| Ceará | 1,179,266 | 1.18× |
| Pernambuco | 707,528 | 0.68× |
| Pará | 642,499 | 0.87× |
| Rio Grande do Norte | 640,258 | 1.69× |
| Paraíba | 511,415 | 1.12× |
| Federal District | 489,499 | 1.29× |
| Goiás | 455,997 | 0.52× |
| Amazonas | 449,246 | 1.14× |
| Maranhão | 362,489 | 0.64× |
| Alagoas | 344,967 | 1.04× |
| Espírito Santo | 289,454 | 0.61× |
| Mato Grosso | 254,117 | 0.6× |
| Piauí | 215,346 | 0.68× |
| Mato Grosso do Sul | 206,645 | 0.62× |
| Rondônia | 153,636 | 0.81× |
| Sergipe | 152,330 | 0.64× |
| Roraima | 89,375 | 1.39× |
| Tocantins | 86,717 | 0.58× |
| Acre | 86,452 | 1.09× |
| Amapá | 61,856 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopee | 3.2× | Shopping |
| Santos FC | 1.52× | Sports |
| Andressa Urach | 2.79× | Fashion & Accessoires |
| Wholesale | 2.22× | Fashion & Accessoires |
| Lindås | 3.43× | Travel & Leisure |
| Esporte Clube Juventude | 2.73× | Sports |
| Sampler (musical instrument) | 3.89× | Music & Radio |
| Clube do Remo | 2.65× | Sports |
| Ney Matogrosso | 2.87× | Music & Radio |
| Maranhão | 2.93× | Travel & Leisure |
| Creator deity | 2.89× | Politics & Society |
| Deity | 2.75× | Politics & Society |
| RedeTV! | 2.78× | Movies & TV |
| Discounting | 2.05× | Shopping |
| Preta Gil | 1.63× | Music & Radio |
| Saudade | 3.36× | Politics & Society |
| Hour | 2.86× | Kids & Family |
| Children's clothing | 2.38× | Fashion & Accessoires |
| Parent | 2.02× | Kids & Family |
| Crochet | 2.18× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.32 |
| Mindfulness | BALANCE | 2 |
| Price Sensitivity | PREMIUM | 1.76 |
| Design Affinity | PREMIUM | 1.65 |
| Sports Activity | POWER | 1.6 |
| Luxury Orientation | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
See Shopping malls audiences in other countries
More Shopping audiences in Brazil
- Gastronomy (20,249,256)
- Parties (20,131,099)
- Beauty salons (18,998,549)
- Supermarket (17,195,585)
- Spas (14,986,163)
Frequently asked questions
How many fans does Shopping malls have in Brazil?
Shopping malls has an estimated audience of 22,748,402 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Shopping malls fans?
68.6% of Shopping malls fans are female, 31.4% are male, with an average age of 40.7 years.
Which brands do Shopping malls fans like most?
Shopping malls fans show strongest brand affinity for Shopee (3.2×), Santos FC (1.52×), and Andressa Urach (2.79×) over the country average.
Where do Shopping malls fans live in Brazil?
Shopping malls fans in Brazil are most concentrated in São Paulo (reach 6,756,055), Rio de Janeiro (reach 3,554,542), and Santa Catarina (reach 2,565,060). These three regions account for the largest share of the active audience.
What other brands do Shopping malls fans also like?
Beyond Shopping malls itself, the audience over-indexes on Santos FC (1.52×), Andressa Urach (2.79×), Wholesale (2.22×), and Lindås (3.43×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.