A data profile of the people who buy, follow and care about Shopping malls in Brazil — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 22,748,402 people in Brazil.
The average Shopping malls fan in Brazil is 40.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Santa Catarina.
Top brand affinities include Shopee, Santos FC, Andressa Urach, with strongest over-indexing on Shopee (3.2× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Shopping malls fan in Brazil is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Shopee.
The key figures that characterise the Shopping malls profile in Brazil.
68.6% are female, 31.4% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 40.7 |
| Estimated audience size | 22,748,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Shopping malls audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Where the Shopping malls audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Santa Catarina | ~2.5M | 2.40× | |
| 02 | Rio de Janeiro | ~3.5M | 1.65× | |
| 03 | Rio Grande do Norte | ~600K | 1.55× | |
| 04 | Federal District | ~500K | 1.25× | |
| 05 | Ceará | ~1M | 1.16× | |
| 06 | São Paulo | ~6.5M | 1.14× | |
| 07 | Roraima | ~70K | 1.14× | |
| 08 | Paraná | ~1.5M | 1.11× | |
| 09 | Amazonas | ~400K | 1.10× | |
| 10 | Paraíba | ~500K | 1.09× | |
| 11 | Alagoas | ~300K | 1.03× | |
| 12 | Acre | ~80K | 1.03× | |
| 13 | Rio Grande do Sul | ~1.5M | 0.96× | |
| 14 | Amapá | ~80K | 0.94× | |
| 15 | Rondônia | ~200K | 0.91× | |
| 16 | Minas Gerais | ~2M | 0.90× | |
| 17 | Pará | ~700K | 0.89× | |
| 18 | Tocantins | ~100K | 0.84× | |
| 19 | Bahia | ~1.5M | 0.83× | |
| 20 | Sergipe | ~200K | 0.83× | |
| 21 | Piauí | ~300K | 0.82× | |
| 22 | Mato Grosso do Sul | ~300K | 0.78× | |
| 23 | Maranhão | ~400K | 0.75× | |
| 24 | Pernambuco | ~800K | 0.74× | |
| 25 | Mato Grosso | ~300K | 0.74× | |
| 26 | Espírito Santo | ~300K | 0.72× | |
| 27 | Goiás | ~600K | 0.63× |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sampler (musical instrument) | Music & Radio | 3.89× | ||
| 02 | Lindås | Travel & Leisure | 3.43× | ||
| 03 | Saudade | Politics & Society | 3.36× | ||
| 04 | Shopee | Shopping | 3.20× | ||
| 05 | Maranhão | Travel & Leisure | 2.93× | ||
| 06 | Criciúma Esporte Clube | Sports | 2.92× | ||
| 07 | North Region, Brazil | Travel & Leisure | 2.91× | ||
| 08 | Creator deity | Politics & Society | 2.89× | ||
| 09 | Hour | Kids & Family | 2.86× | ||
| 10 | Andressa Urach | Fashion & Accessoires | 2.79× | ||
| 11 | RedeTV! | Movies & TV | 2.78× | ||
| 12 | Deity | Politics & Society | 2.75× | ||
| 13 | Esporte Clube Juventude | Sports | 2.73× | ||
| 14 | Clube do Remo | Sports | 2.65× | ||
| 15 | Children's clothing | Fashion & Accessoires | 2.38× | ||
| 16 | Wholesale | Fashion & Accessoires | 2.22× | ||
| 17 | Crochet | Home & Garden | 2.18× | ||
| 18 | Discounting | Shopping | 2.05× | ||
| 19 | Parent | Kids & Family | 2.02× | ||
| 20 | Santos FC | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.43× | |
| Quality Awareness | PREMIUM | 1.29× | |
| Indulgence | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.89× | |
| Career Orientation | POWER | 0.89× | |
| Early Adopter Mentality | POWER | 0.97× |
Shopping malls has an estimated audience of 22,748,402 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
68.6% of Shopping malls fans are female, 31.4% are male, with an average age of 40.7 years.
Shopping malls fans show strongest brand affinity for Shopee (3.2×), Santos FC (1.52×), and Andressa Urach (2.79×) over the country average.
Shopping malls fans in Brazil are most concentrated in São Paulo (reach ~6.5M), Rio de Janeiro (reach ~3.5M), and Santa Catarina (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Shopping malls itself, the audience over-indexes on Santos FC (1.52×), Andressa Urach (2.79×), Clube do Remo (2.65×), and Wholesale (2.22×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.