Shopping malls Audience in Canada
Shopping malls has an estimated audience of 6,214,891 people in Canada. 65.1% are female, 34.9% are male, average age 41.5. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Old Navy, Shoppers Drug Mart, Starter home, Giant Tiger, Reitmans.
The average Shopping malls fan in Canada is 41.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Old Navy, Shoppers Drug Mart, Starter home, with strongest over-indexing on Old Navy (1.59× the country average). Demographically, the Shopping malls audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Shopping malls fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 41.5 |
| Estimated audience size | 6,214,891 |
Audience persona
The typical Shopping malls fan in Canada is more female, around 41.5 years old, with strong Individualism tendencies and a notable affinity for Old Navy.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,113,900 | 1.2× |
| British Columbia | 1,147,074 | 1.23× |
| Alberta | 928,083 | 1.21× |
| Quebec | 831,168 | 0.56× |
| Manitoba | 726,629 | 3.13× |
| Saskatchewan | 124,972 | 0.63× |
| Nova Scotia | 120,112 | 0.65× |
| New Brunswick | 91,340 | 0.64× |
| Newfoundland and Labrador | 49,317 | 0.52× |
| Prince Edward Island | 19,838 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Old Navy | 1.59× | Fashion & Accessoires |
| Shoppers Drug Mart | 1.56× | Shopping |
| Starter home | 2.08× | Home & Garden |
| Giant Tiger | 1.72× | Shopping |
| Reitmans | 1.89× | Fashion & Accessoires |
| Bathroom | 1.57× | Home & Garden |
| PlayNow.com | 1.51× | Games |
| Home construction | 1.55× | Home & Garden |
| Metropolis at Metrotown | 2.08× | Travel & Leisure |
| Bedroom | 1.7× | Home & Garden |
| HomeSense | 1.58× | Home & Garden |
| simons | 1.62× | Shopping |
| Living room | 1.72× | Home & Garden |
| Gap Inc. | 1.6× | Shopping |
| Townhouse | 1.87× | Home & Garden |
| Rexall | 1.71× | Shopping |
| Children's clothing | 1.69× | Fashion & Accessoires |
| The Brick | 1.57× | Shopping |
| Mortgage calculator | 1.56× | Home & Garden |
| Ugg boots | 1.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.31 |
| Early Adopter Mentality | POWER | 1.75 |
| Career Orientation | POWER | 1.71 |
| Urban Lifestyle | OPEN | 1.66 |
| Need for Security | CONSERVATISM | 1.33 |
| Travelling | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
See Shopping malls audiences in other countries
More Shopping audiences in Canada
- Concerts (8,357,650)
- Parties (8,028,276)
- Spas (7,946,879)
- Beauty salons (7,600,580)
- Boutiques (7,430,450)
Frequently asked questions
How many fans does Shopping malls have in Canada?
Shopping malls has an estimated audience of 6,214,891 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Shopping malls fans?
65.1% of Shopping malls fans are female, 34.9% are male, with an average age of 41.5 years.
Which brands do Shopping malls fans like most?
Shopping malls fans show strongest brand affinity for Old Navy (1.59×), Shoppers Drug Mart (1.56×), and Starter home (2.08×) over the country average.
Where do Shopping malls fans live in Canada?
Shopping malls fans in Canada are most concentrated in Ontario (reach 3,113,900), British Columbia (reach 1,147,074), and Alberta (reach 928,083). These three regions account for the largest share of the active audience.
What other brands do Shopping malls fans also like?
Beyond Shopping malls itself, the audience over-indexes on Shoppers Drug Mart (1.56×), Starter home (2.08×), Giant Tiger (1.72×), and Reitmans (1.89×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.