A data profile of the people who buy, follow and care about Gap Inc. in Canada — modelled from more than twelve digital signal sources. Gap Inc. has an estimated audience of 3,625,611 people in Canada.
Gap Inc. has an estimated audience of 3,625,611 people in Canada. 72.9% are female, 27.1% are male, average age 36.7. Top brand affinities: Old Navy, Aritzia, Carter's, H&M, Michaels Stores.
Top brand affinities include Old Navy, Aritzia, Carter's, with strongest over-indexing on Old Navy (2.61× the country average).
Demographically, the Gap Inc. audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Gap Inc. fan in Canada is more female, around 36.7 years old, with strong Individualism tendencies and a notable affinity for Old Navy.
The key figures that characterise the Gap Inc. profile in Canada.
72.9% are female, 27.1% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 36.7 |
| Estimated audience size | 3,625,611 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Gap Inc. audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 34.1% |
| France | 13.7% |
| China | 7.9% |
The strongest cross-interests of the Gap Inc. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carter's | Fashion & Accessoires | 2.93× | ||
| 02 | American Eagle Outfitters | Fashion & Accessoires | 2.81× | ||
| 03 | Old Navy | Fashion & Accessoires | 2.61× | ||
| 04 | Infant bodysuit | Kids & Family | 2.39× | ||
| 05 | Diaper bag | Kids & Family | 2.19× | ||
| 06 | Home decorating ideas | Home & Garden | 2.13× | ||
| 07 | Baby food | Kids & Family | 2.10× | ||
| 08 | Boho-chic | Fashion & Accessoires | 1.99× | ||
| 09 | Zara | Shopping | 1.97× | ||
| 10 | Aritzia | Fashion & Accessoires | 1.88× | ||
| 11 | Banana Republic | Fashion & Accessoires | 1.87× | ||
| 12 | Reitmans | Fashion & Accessoires | 1.76× | ||
| 13 | H&M | Shopping | 1.75× | ||
| 14 | Uniqlo | Shopping | 1.69× | ||
| 15 | Home Design | Home & Garden | 1.68× | ||
| 16 | Michaels Stores | Arts & Culture | 1.67× | ||
| 17 | Lego | Kids & Family | 1.64× | ||
| 18 | Marshalls | Fashion & Accessoires | 1.59× | ||
| 19 | Living room | Home & Garden | 1.57× | ||
| 20 | Toddler | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.93× | |
| Patriotism | CONSERVATISM | 1.79× | |
| Spirituality | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.77× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Gap Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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