A data profile of the people who buy, follow and care about Living room in Canada — modelled from more than twelve digital signal sources. Living room has an estimated audience of 3,696,206 people in Canada.
The average Living room fan in Canada is 40.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Single-family detached home, Home Appliances, IKEA, with strongest over-indexing on Single-family detached home (4.8× the country average).
Demographically, the Living room audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Living room fan in Canada is more female, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for Single-family detached home.
The key figures that characterise the Living room profile in Canada.
63.3% are female, 36.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 40.2 |
| Estimated audience size | 3,696,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Living room audience comes from Canada.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
Where the Living room audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.32× | |
| 02 | British Columbia | ~700K | 1.30× | |
| 03 | Alberta | ~600K | 1.26× | |
| 04 | New Brunswick | ~90K | 1.03× | |
| 05 | Nova Scotia | ~100K | 0.98× | |
| 06 | Manitoba | ~100K | 0.97× | |
| 07 | Saskatchewan | ~100K | 0.97× | |
| 08 | Newfoundland and Labrador | ~50K | 0.89× | |
| 09 | Prince Edward Island | ~20K | 0.87× | |
| 10 | Quebec | ~700K | 0.79× |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 4.80× | ||
| 02 | Energy bar | Food & Beverages | 4.64× | ||
| 03 | Dishwasher | Home & Garden | 3.77× | ||
| 04 | Garden furniture | Home & Garden | 3.37× | ||
| 05 | Terraced house | Home & Garden | 3.37× | ||
| 06 | Microwave oven | Home & Garden | 3.02× | ||
| 07 | Kitchenware | Home & Garden | 2.41× | ||
| 08 | Public transport | Cars & Mobility | 2.36× | ||
| 09 | Real property | Home & Garden | 2.26× | ||
| 10 | Home Appliances | Home & Garden | 2.25× | ||
| 11 | Luxury real estate | Business & Career | 2.18× | ||
| 12 | First-time buyer | Shopping | 2.15× | ||
| 13 | IKEA | Home & Garden | 2.11× | ||
| 14 | Mortgage loans | Business & Career | 2.04× | ||
| 15 | Renovation | Home & Garden | 1.96× | ||
| 16 | TMZ | Internet & Social Media | 1.76× | ||
| 17 | Shopping malls | Shopping | 1.72× | ||
| 18 | Airbnb | Travel & Leisure | 1.67× | ||
| 19 | Kijiji | Shopping | 1.56× | ||
| 20 | Furniture | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.80× | |
| Indulgence | JOY | 1.76× | |
| Quality Awareness | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Risk Appetite | THRILL | 0.86× |
Living room has an estimated audience of 3,696,206 people in Canada, concentrated in Ontario and British Columbia.
63.3% of Living room fans are female, 36.7% are male, with an average age of 40.2 years.
Living room fans show strongest brand affinity for Single-family detached home (4.8×), Home Appliances (2.25×), and IKEA (2.11×) over the country average.
Living room fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~700K), and Quebec (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Living room itself, the audience over-indexes on Home Appliances (2.25×), IKEA (2.11×), Real property (2.26×), and Renovation (1.96×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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