A data profile of the people who buy, follow and care about Living room in India — modelled from more than twelve digital signal sources. Living room has an estimated audience of 3,218,635 people in India.
Living room has an estimated audience of 3,218,635 people in India. 31.4% are female, 68.6% are male, average age 37.1. Top brand affinities: Renovation, IKEA, Cabinetry, Furniture, Real property.
Top brand affinities include Renovation, IKEA, Cabinetry, with strongest over-indexing on Renovation (4.98× the country average).
Demographically, the Living room audience skews more male with an average age of 37.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Living room fan in India is more male, around 37.1 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
The key figures that characterise the Living room profile in India.
31.4% are female, 68.6% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 37.1 |
| Estimated audience size | 3,218,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Living room audience comes from India.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renovation | Home & Garden | 4.98× | ||
| 02 | Sofa bed | Home & Garden | 4.78× | ||
| 03 | Pillow | Home & Garden | 3.78× | ||
| 04 | IKEA | Home & Garden | 3.56× | ||
| 05 | First-time buyer | Shopping | 2.95× | ||
| 06 | Mattress | Home & Garden | 2.95× | ||
| 07 | Cabinetry | Home & Garden | 2.83× | ||
| 08 | Real property | Home & Garden | 2.82× | ||
| 09 | Kitchenware | Home & Garden | 2.75× | ||
| 10 | BTS | Music & Radio | 2.11× | ||
| 11 | Political science | Business & Career | 2.08× | ||
| 12 | Microwave oven | Home & Garden | 2.04× | ||
| 13 | High-net-worth individual | Business & Career | 2.00× | ||
| 14 | Business class | Travel & Leisure | 1.98× | ||
| 15 | True Detective | Movies & TV | 1.88× | ||
| 16 | Furniture | Home & Garden | 1.85× | ||
| 17 | Young's | Food & Beverages | 1.76× | ||
| 18 | Apartment | Business & Career | 1.65× | ||
| 19 | Psychology | Business & Career | 1.59× | ||
| 20 | Home Appliances | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.54× | |
| Design Affinity | PREMIUM | 2.13× | |
| Convenience Orientation | PREMIUM | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.59× | |
| Spirituality | BALANCE | 0.65× | |
| Creativity | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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