A data profile of the people who buy, follow and care about Living room in Finland — modelled from more than twelve digital signal sources. Living room has an estimated audience of 780,271 people in Finland.
Living room has an estimated audience of 780,271 people in Finland. 72.7% are female, 27.3% are male, average age 43.8. Top brand affinities: Terraced house, Finnair, IKEA, Helsinki, Stockmann.
Top brand affinities include Terraced house, Finnair, IKEA, with strongest over-indexing on Terraced house (3.76× the country average).
Demographically, the Living room audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Living room fan in Finland is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Terraced house.
The key figures that characterise the Living room profile in Finland.
72.7% are female, 27.3% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 43.8 |
| Estimated audience size | 780,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Living room audience comes from Finland.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 3.76× | ||
| 02 | First-time buyer | Shopping | 2.58× | ||
| 03 | Single-family detached home | Home & Garden | 2.56× | ||
| 04 | Modern architecture | Arts & Culture | 2.47× | ||
| 05 | Finnair | Travel & Leisure | 2.07× | ||
| 06 | IKEA | Home & Garden | 1.93× | ||
| 07 | Kitchen | Home & Garden | 1.92× | ||
| 08 | Sauna | Home & Garden | 1.92× | ||
| 09 | Spas | Beauty & Wellness | 1.84× | ||
| 10 | Mortgage loans | Business & Career | 1.84× | ||
| 11 | Stockmann | Shopping | 1.83× | ||
| 12 | Hair products | Beauty & Wellness | 1.82× | ||
| 13 | Renovation | Home & Garden | 1.81× | ||
| 14 | Helsinki | Travel & Leisure | 1.78× | ||
| 15 | Shoes | Fashion & Accessoires | 1.74× | ||
| 16 | Happiness | Health | 1.69× | ||
| 17 | Dogs | Pets & Animals | 1.68× | ||
| 18 | Internet & Social Media | 1.63× | |||
| 19 | Women's clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Home improvement | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.64× | |
| Quality Awareness | PREMIUM | 1.59× | |
| Family Orientation | CONSERVATISM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Risk Appetite | THRILL | 0.91× | |
| Social Media Usage | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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