A data profile of the people who buy, follow and care about Terraced house in Finland — modelled from more than twelve digital signal sources. Terraced house has an estimated audience of 1,052,023 people in Finland.
Terraced house has an estimated audience of 1,052,023 people in Finland. 61.3% are female, 38.7% are male, average age 48.6. Top brand affinities: Holiday cottage, Townhouse, Summer house, Living room, Bedroom.
Top brand affinities include Holiday cottage, Townhouse, Summer house, with strongest over-indexing on Holiday cottage (3.4× the country average).
Demographically, the Terraced house audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Terraced house fan in Finland is more female, around 48.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Holiday cottage.
The key figures that characterise the Terraced house profile in Finland.
61.3% are female, 38.7% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 48.6 |
| Estimated audience size | 1,052,023 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 46% |
of the worldwide Terraced house audience comes from Finland.
| Country | Share |
|---|---|
| United States | 14.4% |
| Germany | 10.4% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Terraced house audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Townhouse | Home & Garden | 4.37× | ||
| 02 | Residential area | Home & Garden | 4.14× | ||
| 03 | Toilet | Home & Garden | 4.05× | ||
| 04 | Living room | Home & Garden | 3.76× | ||
| 05 | Bedroom | Home & Garden | 3.74× | ||
| 06 | Holiday cottage | Travel & Leisure | 3.40× | ||
| 07 | Bathroom | Home & Garden | 3.37× | ||
| 08 | Balcony | Home & Garden | 3.35× | ||
| 09 | Summer house | Travel & Leisure | 3.18× | ||
| 10 | Real property | Home & Garden | 3.16× | ||
| 11 | Single-family detached home | Home & Garden | 3.16× | ||
| 12 | Terrace (building) | Home & Garden | 3.12× | ||
| 13 | Cottage | Travel & Leisure | 2.69× | ||
| 14 | Kitchen | Home & Garden | 2.00× | ||
| 15 | Apartment | Business & Career | 1.94× | ||
| 16 | Oikotie Asunnot | Home & Garden | 1.93× | ||
| 17 | Marimekko | Home & Garden | 1.70× | ||
| 18 | IKEA | Home & Garden | 1.60× | ||
| 19 | K-rauta | Shopping | 1.60× | ||
| 20 | Aamulehti | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.63× | |
| Need for Security | CONSERVATISM | 1.16× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.26× | |
| Design Affinity | PREMIUM | 0.49× | |
| Travelling | THRILL | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Terraced house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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