A data profile of the people who buy, follow and care about Single-family detached home in Finland — modelled from more than twelve digital signal sources. Single-family detached home has an estimated audience of 477,873 people in Finland.
Single-family detached home has an estimated audience of 477,873 people in Finland. 60.8% are female, 39.2% are male, average age 45.7. Top brand affinities: Holiday cottage, Summer house, Terraced house, Cottage, Bedroom.
Top brand affinities include Holiday cottage, Summer house, Terraced house, with strongest over-indexing on Holiday cottage (3.04× the country average).
Demographically, the Single-family detached home audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Single-family detached home fan in Finland is more female, around 45.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Holiday cottage.
The key figures that characterise the Single-family detached home profile in Finland.
60.8% are female, 39.2% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 45.7 |
| Estimated audience size | 477,873 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Single-family detached home audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| Germany | 8.6% |
The strongest cross-interests of the Single-family detached home audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Log cabin | Home & Garden | 3.23× | ||
| 02 | Summer house | Travel & Leisure | 3.09× | ||
| 03 | Holiday cottage | Travel & Leisure | 3.04× | ||
| 04 | Terraced house | Home & Garden | 3.01× | ||
| 05 | Townhouse | Home & Garden | 2.86× | ||
| 06 | Cottage | Travel & Leisure | 2.64× | ||
| 07 | Bedroom | Home & Garden | 2.57× | ||
| 08 | Living room | Home & Garden | 2.56× | ||
| 09 | Terrace (building) | Home & Garden | 2.47× | ||
| 10 | Real property | Home & Garden | 2.44× | ||
| 11 | Bathroom | Home & Garden | 2.35× | ||
| 12 | Balcony | Home & Garden | 2.26× | ||
| 13 | Home repair | Home & Garden | 2.19× | ||
| 14 | Mortgage loans | Business & Career | 1.99× | ||
| 15 | Oikotie Asunnot | Home & Garden | 1.90× | ||
| 16 | Sauna | Home & Garden | 1.71× | ||
| 17 | K-rauta | Shopping | 1.64× | ||
| 18 | Apartment | Business & Career | 1.63× | ||
| 19 | Automobiles | Cars & Mobility | 1.53× | ||
| 20 | Danske Bank | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.49× | |
| Need for Security | CONSERVATISM | 1.10× | |
| Social Media Usage | JOY | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.23× | |
| Design Affinity | PREMIUM | 0.60× | |
| Travelling | THRILL | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Single-family detached home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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