A data profile of the people who buy, follow and care about Mortgage loans in Finland — modelled from more than twelve digital signal sources. Mortgage loans has an estimated audience of 892,589 people in Finland.
Mortgage loans has an estimated audience of 892,589 people in Finland. 58.4% are female, 41.6% are male, average age 48.3. Top brand affinities: Kauppalehti, Nordea, Summer house, Kaleva (newspaper), Danske Bank.
Top brand affinities include Kauppalehti, Nordea, Summer house, with strongest over-indexing on Kauppalehti (1.75× the country average).
Demographically, the Mortgage loans audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Mortgage loans fan in Finland is more female, around 48.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kauppalehti.
The key figures that characterise the Mortgage loans profile in Finland.
58.4% are female, 41.6% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 48.3 |
| Estimated audience size | 892,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Mortgage loans audience comes from Finland.
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.1% |
| India | 3.5% |
The strongest cross-interests of the Mortgage loans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commercial mortgage | Business & Career | 3.22× | ||
| 02 | Mortgage calculator | Home & Garden | 2.70× | ||
| 03 | Real property | Home & Garden | 2.52× | ||
| 04 | Summer house | Travel & Leisure | 2.49× | ||
| 05 | Holiday cottage | Travel & Leisure | 2.34× | ||
| 06 | Terraced house | Home & Garden | 2.23× | ||
| 07 | Terrace (building) | Home & Garden | 2.21× | ||
| 08 | Nordnet | Business & Career | 2.20× | ||
| 09 | Cottage | Travel & Leisure | 2.06× | ||
| 10 | Home repair | Home & Garden | 2.00× | ||
| 11 | Danske Bank | Business & Career | 1.91× | ||
| 12 | Kauppalehti | News | 1.75× | ||
| 13 | Investment | Business & Career | 1.75× | ||
| 14 | Nordea | Business & Career | 1.73× | ||
| 15 | Apartment | Business & Career | 1.69× | ||
| 16 | Bauhaus | Shopping | 1.68× | ||
| 17 | Satakunnan Kansa | News | 1.55× | ||
| 18 | Kaleva (newspaper) | News | 1.53× | ||
| 19 | K-rauta | Shopping | 1.53× | ||
| 20 | Biltema | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.03× | |
| Social Media Usage | JOY | 1.05× | |
| Need for Security | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.24× | |
| Travelling | THRILL | 0.73× | |
| Design Affinity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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